STEPN GO And Adidas Launch Physical Shoe Drop
STEPN GO and Adidas collaborate for the creation of physical shoes limited edition collection f..
Top global fashion brands using NFTs
Just a year back, NFTs were niche virtual assets known to geeks, but with fashion moving toward..
Gucci and Christie’s Explore Generative Art and Fashion
Luxury fashion brand Gucci cemented itself as an early adopter of the metaverse in 2022 with sp..
VeeFriends and Reebok unveil Aspiring Alpaca- themed sneakers
Reebok and VeeFriends recently collaborated to launch Aspiring Alpaca-themed sneakers drawing i..
Puma Expands Digital Presence with Black Station 2
The fashion industry has certainly taken notice of the potential the metaverse holds and is act..
Space Runners: Revolutionizing Fashion Technology
Space Runners, a highly sought-after fashion tech platform, has garnered immense recognition th..
Kering Launches AI-powered Personal Shopper
Fashion companies, brands and designers are poised to get an unprecedented boost to the bottom-..
Nike Unveils .Swoosh NFT Sneaker Drop
With more people spending time in virtual spaces, footwear giant Nike continues to expand its p..
YSL Dives Deeper Into The Metaverse
French luxury brand Yves Saint Laurent was one of the first luxury fashion houses to embrace bl..
Gucci Ventures Further into the Metaverse
Gucci cemented itself as an early adopter of the metaverse in 2022 with spaces on several digit..
“Metabirkin” NFTs: Copyright infringement or art?
When fashion and NFTs collide, it's not a pretty sight. Copyright infringement occurs in the di..
Balmain X Space Runners
French luxury fashion house Balmain has unveiled a limited-edition phygital version of its icon..
Fashion collaborations embracing technology in 2023
The use of digital technologies such AR, AI and NFT drops presents iconic, luxury fashion brand..
Prada drops its ninth Timecapsule NFT
Italian luxury fashion brand Prada announced the launch of its ninth exclusive Timecapsule NFT ..
Prada enters 2023 with its eighth timecapsule NFT drop
Italian luxury fashion brand Prada has announced the launch of its eighth exclusive Timecapsul..
Lacoste launches VIP NFT program
Lacoste recently opened a virtual store for the holiday season, in collaboration with virtual ..
Diesel collaborates with Hape to drop NFTs
Fashion brand Diesel has partnered with blockchain start-up Hape as part of its effort to stren..
Givenchy X b.Stroy launch digital twins
With each passing day, fashion brands jumped on to the NFT bandwagon, including luxury brands w..
Daniela Uribe drops NFTs
To celebrate its one-year anniversary, size and gender-inclusive footwear brand Daniela Uribe h..
Tiffany enters the metaverse
When Alexandre Arnault, executive vice president of Tiffany & Co and son of LVMH chairman ..
Bridal Giant ‘Grace Loves Lace’ drops NFTs
The bridal wear segment has always been a fairly cautious, traditional player. But all of that ..
Creative ways fashion designers are using NFTs
In the wake of the initial noteworthy cases of fashion brands minting NFTs — including Gucci'..