With each passing day, fashion brands jumped on to the NFT bandwagon, including luxury brands which were quiet at the onset. For SS23, French luxury fashion brand Givenchy – famous for having designed much of the wardrobe of Audrey Hepburn and Jacqueline Bouvier Kennedy – has collaborated with New York-based underground fashion brand (b).Stroy created by duo Dieter Grams and Brick Owens. The result of this exciting alliance is an experimental streetwear capsule collection of both menswear and womenswear, with signature pieces being recreated in the virtual space as NFTs.
“Building on a longstanding friendship, Matthew M. Williams and (b).STROY explore a shared love of fashion and contemporary art through experimental shapes and treatments with a dash of audacity,” per Givenchy’s official website.
The luxury fashion brand has collaborated with experimental Web3 artist collective, Felt Zine, to create ‘digital twins’ for six pieces from the capsule. Some of the in-demand pieces include denim-covered biker boots, a patch-covered bomber jacket and a logo t-shirt, set against bold animations. Givenchy x (b).Stroy NFTs are minted on Ethereum; this drop is facilitated by Aura Blockchain Consortium’s NFT solution and technology, available to purchase in limited quantities. Owners of these NFTs will also have exclusive access to Givenchy’s upcoming Web3 program.
Givenchy X (b).Stroy
So, what are you waiting for? NFTs play well into the human needs of ownership and authenticity, a primary reason why a lot of brands are looking to integrate with it, which makes it certain that it is not just a passing fad. Per CultureTrip, “As for the madness of the market… Well, what’s anything really worth? Why should a canvas-and-paint Picasso be ‘worth’ $200m? Why do people own gold? It’s all about scarcity or uniqueness, and provenance – and NFTs provide these.”
Jasmeen Dugal is a senior writer and author for FashionABC where she is responsible for writing stories that cover the fashion industry as a whole, from fashion events to innovative brands that are transforming the industry through the use of the metaverse, sustainability, and new digital solutions. She is also very active on Instagram with more than 92k followers.
Before joining FashionABC, Jasmeen worked with Condenast India as Digital Editor, and she was instrumental in launching Vogue India’s official website. Her experience in the industry spans over a decade, during which time she has gained invaluable insights into the workings of the fashion world.
Four years ago, Jasmeen embarked on a new adventure and launched her own luxury portal, where she continues to focus on telling the stories of the people behind the brands. Her unique approach to editorial has helped her stand out in the industry, and her work is highly regarded by her peers.
Jasmeen is also an active social media user and can be followed on Twitter at @jasmeenGdugal and Instagram at @jasmeengdugal. Her social media presence showcases her expertise in the industry and provides her followers with valuable insights into the latest trends and developments in the world of fashion.
