Last update on: 4:48 pm January 27, 2023 by fashionabc
Italian luxury fashion brand Prada announced the launch of its ninth exclusive Timecapsule NFT collection, slated for February 2, 2023. Going back in time, Prada first launched Timecapsule on December 5, 2019 in Europe. Till date, the Timecapsule presents a new physical shirt on the first Thursday of every month, an online exclusive for just 24 hours. And, the gifted NFT accompanying each shirt serves as an invitation to join Prada’s Crypted NFT community. The newest NFT drop #38 is the second, in a three-part series of shirts featuring special prints by Italian photographer Enzo Ragazzini, from his Seventies’ archive.
Titled “Interferenza Ottica Art Print By Enzo Ragazzini 1975”, the February shirt will feature a design made in 1975 by Enzo Ragazzini using mechanical devices of his own invention. This work was then digitised in 2017. The poplin shirt features the Prada enamelled triangle logo with ‘February’ transferred on the back of the shirt. Each shirt comes accompanied by its own NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community. More details can be found on the Prada Crypted Community on Discord.
As with last month’s drop where guest were hosted in Milan for an exclusive experience which included an invitation to the Prada Menswear Fall Winter 2023 fashion show, the luxury fashion brand continues to give behind-the-scenes opportunities as they offer Prada Crypted Discord community members access to unique events and experiences. This time, Prada is offering one lucky NFT holder the opportunity to attend Prada Womenswear Fall Winter 2023 on February 23, 2023.
With the world embracing the metaverse, it’s imperative for fashion brands to make changes in their marketing strategy. Per Forbes, “Scarcity is the basis for both the luxury market and NFTs. Just like in the fashion and art world, NFTs are all about collectibles. NFTs now bring a new level of exclusivity and also an opportunity to turn digital designs and collections into highly scarce, valuable, luxurious and unique collector pieces. While customers’ self-expression used to be only physical, it is now merging with the virtual at an accelerated pace. The most straightforward example of a product NFT is when the asset is the digital twin of a real-life product and has its own value….”
So, what are you waiting for? How does one get in on it? The Prada Timecapsule drop is open to customers in The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China Mainland, Cyprus, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Hungary, Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Latvia, Lithuania, Malta, Norway, Poland, Portugal, Republic of Estonia, Republic of Korea, Romanian, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from February 2, 2023 at 3pm CET. Each drop is limited to 50 items. To be eligible, you must Hold a Prada Timecapsule NFT in your wallet purchased from Prada directly or a secondary market; be part of the Prada Crypted Discord and prove verification via the green tick.