Snap Inc. And Prada Group Announce New Global Collaboration
As part of their new global collaboration, Snap Inc. and Prada Group have introduced an expanded Prada x Bitmoji collection so that snap-chatters can access all the latest styles from their Bitmoji Profile. The collaboration between Snapchat and the Prada Group dates back to 2017. By 2021, Snap and Prada Group introduced the AR Bag […]
The Role of Augmented Reality in Virtual Fittings
Per Statistica: “In 2024, there were an estimated 1.03 billion mobile augmented reality (AR) users worldwide, a market that is based on monthly active users of AR experiences on mobile devices, including apps, web AR, and visual search. In 2025, there will be an estimated 1.07 billion mobile AR users, with this figure expected to […]
Perfect Corp. Acquires Wannaby, Enters Luxury Fashion World
Perfect Corp. announces that it has entered into an agreement with Farfetch to acquire digital immersive experiences expert, Wannaby. Perfect Corp., a leader in beauty and fashion tech solutions, is entering into an agreement with Farfetch, a global marketplace for the luxury fashion industry, to acquire digital immersive experiences expert Wannaby Inc. This acquisition represents […]
L’Oreal Professional’s New Tech Innovations
For the new generation of consumers who wish you could ‘try on’ a new hair color before making a commitment, L’Oréal Professional is deploying unique technologies to help you to find your perfect color match in real time before spending both your time and money. Baffled? The beauty giant has collaborated with Snapchat and Walmart […]
Fashion collaborations embracing technology in 2023
The use of digital technologies such AR, AI and NFT drops presents iconic, luxury fashion brands with exciting new opportunities to adapt to changing consumer behaviour and attract a new, younger consumer base. Here, a few exciting examples of heritage fashion brands embracing technology as we step into 2023. Prada drops eighth exclusive Timecapsule NFT […]
AR and VR in Fashion
The increasing use of virtual reality (VR) is revolutionizing retail by offering consumers immersive and interactive ways to shop. VR technology allows customers to virtually try on apparel, accessories, and even visualize how garments will look, enhancing engagement and reducing return rates. Retailers are also utilizing VR to create virtual showrooms and fashion shows, enabling […]
Creative ways fashion designers are using NFTs
In the wake of the initial noteworthy cases of fashion brands minting NFTs — including Gucci‘s digital sneakers as NFTs; Burberry’s NFT gaming character; Louis Vuitton’s video game where players could collect free NFTs and Karl Lagerfeld NFT figurines — fashion brands continue to find new creative ways to capitalise on NFTs. The most recent is […]
2022 Fashion Trends: The Metaverse
As consumers spend more time online and the unprecedented interest in the metaverse continues to translate into virtual products, fashion brands continue to find new ways of staying relevant with consumers. It all began withBurberry’s first NFT collection with Blankos Block Party, Gucci’s Aria Collection Film at Christie’s and Louis Vuitton’s ‘Louis The Game’ NFT. […]
How Technology Is Reshaping The Fashion Industry
Estimated to be worth $3T by the end of the decade, per CB Insights’ Industry Analyst Consensus, the fashion industry is growing at a fast pace, led by cutting-edge technologies. From robots that sew and cut fabric to AI algorithms that predict style trends, VR mirrors in dressing rooms, shopping off the runway and a […]
Top Technology Trends In The Fashion Industry
As one of the top industries worldwide, reportedly generating $1.5 trillion a year, fashion is evolving to address rising concerns about fair wages, environmental pollution, sustainability, and above all, new technologies. Social media is transforming how people shop because they now want instant access to the newest catwalk trends. As customers’ real lives’ become intertwined […]
How Will Augmented Reality (AR) Affect The Fashion Industry?
Augmented Reality in the fashion industry Over the past few years, we have seen the rise of Augmented Reality(AR). This movement – Augmented Reality in the fashion industry – is an interactive experience that enhances real-world objects with computer-generated sensory encounters. As a result, it enables consumers to maintain a constant connection with the brands […]