Fashion Nova kidswear line, NovaKIDS, is known for its inclusivity with the widest range of collections, from casual wear to occasion-specific outfits, designed to suit every child’s unique personality and needs.

Fashion Nova Kids
Established in 2006, LA-based Fashion Nova quickly became popular for its stylish, size-inclusive, and price-friendly womenswear with fresh styles every day. Following the launch of NovaMEN, its menswear line, in 2018, in 2020 Fashion Nova launched a kidswear line, NovaKIDS, staying ahead of the curve with on-trend, comfortable and price-friendly kidswear.
IMARC forecasts that the global children’s wear market size is expected to reach USD 437.1 Billion by 2033, exhibiting a growth rate of 4.2 percent during 2025-2033…. social media and celebrity endorsements, need for sustainable and health-conscious clothing and continuous advancements in design and technology are some of the factors impelling the market growth.
NovaKIDS is leveraging this data with a wide selection of kidswear. From staples like leggings and knitwear to occasion wear such as party dresses and tailored shirts, NovaKIDS caters to diverse preferences. Parents can mix and match pieces to create stylish looks for their little ones without compromising on comfort, price or size.
The fast fashion retailer is often compared with Zara, Old Navy and H&M. Zara Kids follows a European sizing model, which tends to run smaller compared to brands in the U.S. or UK. There are no specific “plus-size” options for kids with larger body frames. However, Old Navy and H&M have expanded their kidswear to be inclusive of body type and can give competition to NovaKIDS, which has sizes from XS to 6X. Parents can check Fashion Nova Size Guide for the perfect fit!
Fashion Nova Kids New Arrivals
NovaKIDS retails essentials such as t-shirts, joggers and denim alongside playful items like ruffled dresses. For easy navigation it is segregated into sections: girls clothing, boys clothing, matching sets, graphic tops and bottoms.
Girls Clothing has a stylish selection of minis, skorts, denim shirt dress, jogger sets, hoodies and stretch cargo jeans. And, teddy bear slippers young girls will adore. Since summer is right around the corner, there are triangle-top bikinis, tankinis and one-piece swimsuits in bright monochrome colours. We love the Hello Sunshine short-sleeve fringe dress in parrot green and the printed jogger sets. And recommend the ripped jeans, the floral denim shacket, and the Looney Tunes Varsity windbreaker which encourage the little ones to express their individuality.

Fashion Nova Kids
Shopping for boys is hard enough but Fashion Nova makes finding stylish clothes for boys a breeze with their wide selection of boys fashion. Boys Clothing has a curation line of pants, jeans, tops, T-Shirts, shorts, outerwear, button-downs, swimwear, sweatshirts and hoodies that can be worn with shoes and kids accessories. There is a variety of short-sleeve graphic tees, windbreakers, camouflage shirts and denim. For the beach, stretch swim trunks are available in a spectrum of colours.

Fashion Nova Kids
Matching Sets has some of the cutest clothing for kids. We recommend the tie-dye set, the denim jean and jacket set, the Barbie Girl fleece jogger set and the Leopard print denim skirt set in powder pink. Parents can buy the fleece hoodie and flare pant set in Navy for their little boy. Or, the green fleece jogger set.
The selection of Kids Graphic Tops has short-sleeve tops with a streetstyle aesthetic that will ensure the child will make a statement at the next birthday party. We recommend Teddy tee, slogan tees, Mickey Mouse embroidered tee, Simpson tees and Barbie tees. And, there are new graphic tees available every day!
The kidswear selection of bottoms has denim, joggers, leggings, skorts and swim trunks. We recommend the stylish denim cargoes, the classic camouflage cargo pants, and the edgy, gradient skinny jeans, which can be worn at a school picnic, birthday bash or family dinner.

Fashion Nova Kids
Parents on a budget can browse through Nova Deals. They are likely to find a pair of distressed jeans, short-sleeve Polo T-shirts and stretch mineral-washed leggings. Long-sleeve black or white tops, velour leggings sets, joggers and oversized hoodies in solid colours are great layering pieces.
Our concern is that some of the Fashion Nova kidswear is made with nylon, fleece, or spandex. Nylon, a synthetic fabric, is not as breathable as natural fabrics like cotton and some kids with sensitive skin may find it irritating. While Fleece is a soft insulating fabric made from polyester. It is not as environmentally friendly since it’s made from synthetic fibers.
Fashion Nova Kids Celebrity Collaborations
Fashion Nova Kids collaborates with influencers and celebrities to create exclusive collections that appeal to both parents and children. Notable partnerships include Fashion Nova x Chris Brown Kids, which features bold, urban designs like street style printed hoodies and jogger sets. Fashion Nova x Bhad Bhabie Kids offers edgy age-appropriate pieces, combining unique prints and vibrant colours to give children a distinctive style.
Tips for Styling Fashion Nova Kids

Fashion Nova Kids
How do I know if kidswear is safe?
Check for safety features such as non-toxic dyes, flame-resistant materials, and the absence of detachable parts that could be choking hazards. Certifications like OEKO-TEX and GOTS indicate high safety standards.
How can I save money when shopping for kidswear?
Shopping during sales, using discount coupons, and buying in bulk help save money. Opt for second-hand or preloved clothing in good condition.
What is the best way to care for kidswear?
Washing kids’ clothes with mild, hypoallergenic detergents helps maintain their quality and prevents skin irritation. Avoiding harsh chemicals, using cold water, and air-drying can extend the lifespan of the fabric.
What should I consider when buying shoes for kids?
Comfort and proper fit are key factors. Choose shoes with soft soles for infants, supportive soles for toddlers, and breathable materials for all age groups. Adjustable straps or laces ensure a secure fit.
Where can I find trendy and affordable kidswear?
Online retailers, department stores, and local boutiques offer a variety of stylish, affordable kidswear options. Subscription boxes and second-hand shops are also great alternatives for unique budget-friendly finds.
What size should I buy for my child?
Choosing the right size depends on the child’s age, weight and height. Since kids grow quickly, it is advisable to check the brand’s size chart and consider buying one size larger to allow room for growth. Check out the Fashion Nova Size Guide.
Which fabric is best for kidswear?
Cotton is the most recommended fabric for children as it is soft, breathable, and gentle on sensitive skin. Organic cotton and bamboo fabric are good choices as they are hypoallergenic and environmentally friendly.
How often should I replace my child’s clothes?
Kids outgrow their clothes fast, so replacements are needed every few months. Seasonal changes and wear and tear also determine how often new clothes are needed.
What are the essential clothing items for kids?
Essentials include comfortable everyday wear like T-shirts, leggings, shorts, and pyjamas. Seasonal wear such as jackets for winter and swimwear for summer should also be included. Additionally, special outfits for occasions and durable shoes are important.
Should I buy branded or budget-friendly kidswear?
Branded kidswear is often of higher quality and lasts longer, while budget-friendly clothes allow for frequent updates as children grow. A mix of both can be a practical approach.
Read More:
Fashion Nova:A Look At The Top Trends and Styles
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Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.