Last update on: 5:16 am January 4, 2024 by fashionabc
Los Angeles-based artificial intelligence and metaverse content firm Futureverse has collaborated with sportswear giant Reebok to create cutting-edge artificial intelligence, web3, blockchain-based gaming and metaverse experiences for consumers. With this alliance, Futureverse will spearhead Reebok’s efforts to broaden the ways consumers interact with all its products right from footwear to apparel.
In 2024, Reebok and Futureverse will debut Reebok Impact, a digital experience that will allow consumers to explore the brand using artificial intelligence and digital wearables. “We are beyond excited to announce our partnership with Reebok; a testament to our shared belief that life is a journey of active participation, not observation. This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion. It’s an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one. Together, we’re pioneering digital possibilities where every step tells a story, and every story shapes our world,” Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse, announced.
The core team at Reebok believes that they must challenge and lead through Creativity At Reebok because they see the world a little differently and throughout the brand history have made their mark when they had the courage to challenge convention. Reebok’s essential mission is to creates products and marketing programs that reflect the brand’s unlimited creative potential. Reebok’s brand position as well as its “life is not a spectator sport” campaign aligns with Futureverse’s “play-to-learn” focus to onboard consumers into new experiences by allowing them a hands-on experience. Reebok Impact will leverage shared experiences that allow consumers to share major life moments that have shaped who they are and simultaneously impacted the world.
“Reebok is deeply entrenched in consumer trends and transformative technology,” said Todd Krinsky, CEO of Reebok. “Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.” This announcement marks the first step in Reebok and Futureverse’s long-term partnership and the beginning of plans to add functionality, integrations and launch new experiences.