Bobbi Brown Cosmetics Announces Sara Foster Its Global Brand Ambassador
Bobbi Brown Cosmetics has named actress and entrepreneur Sara Foster as its new Global Brand Ambassador. As co-founder of the fashion label “Favorite Daughter”, co-host of the hit podcast “The World’s First Podcast”, and executive producer of Netflix’s “Nobody Wants This”, Sara Foster embodies the Bobbi Brown ethos: real beauty that works for real life.
“Bobbi Brown has always celebrated real women and real beauty, and that’s what drew me to this partnership,” she said in a company release. “The products are effortless, reliable, and they make you feel confident in your own skin.”
Launching globally in October 2025, Sara’s debut campaign Effortlessly Put-Together highlights three of Bobbi Brown’s most loved products: Long-Wear Cream Shadow Stick, Skin Corrector Stick, and Extra Plump Lip Serum. Designed for women who want to look polished in minutes, the campaign captures Sara’s straightforward, no-fuss approach to beauty.
“Sara embodies the ease, humor, and authenticity that define Bobbi Brown. She has long been known for her quick wit and effortlessly polished sense of style”, said Lahnie Strange, Senior Vice President and General Manager, Bobbi Brown Cosmetics. “She’s achieved so much, yet approaches it all with humor and self-awareness, and that balance perfectly reflects how we see beauty at Bobbi Brown: confident, modern, and never overcomplicated.”
The partnership will extend across social, digital, and retail channels, featuring exclusive behind-the-scenes content, storytelling in Sara’s voice, and continued emphasis on products that empower women to feel confident and put-together — effortlessly.
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Who Is Sara Foster?
Born on February 5, 1981, in Los Angeles, California, Sara is the daughter of renowned record producer David Foster and former model and actress Rebecca Dyer. An entrepreneur, producer and actress best, she is popular for her role as Jen Clark on the television series ‘90210’. Sara is also co-founder of fashion label “Favorite Daughter”, co-hosts the award-winning podcast “The World’s First Podcast”, and an executive producer of the Netflix series “Nobody Wants This”. The show has been nominated for Golden Globes, Emmys, Critics Choice Awards, and is an AFI Awards Honoree. Foster has also co-founded “Oversubscribed Ventures”, a fund investing in leading consumer and technology brands.
About Bobbi Brown
Founded by New York makeup artist Bobbi Brown in 1991, the luxury beauty brand has a natural approach to makeup that rallied women to not only be who they are—but own how they look. And while its roots are in artistry, its aim has always been life-proof products, just-right shades, and effortless routines that enhance natural beauty. Because putting a few products together is all it should take to feel put-together.
Bobbi Brown’s vision revolves around empowering women of all backgrounds by creating beauty products that enhance their natural features. The brand emphasizes inclusivity by offering a wide range of shades and formulations that cater to diverse skin tones and types. By prioritizing individuality, Bobbi Brown encourages women to embrace their unique beauty, allowing them to express their best selves while maintaining their authentic identity. This commitment to inclusivity sets the brand apart in the luxury beauty industry, where it has become a symbol of timeless elegance.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
