American fashion brand Tommy Hilfiger is making headlines in the world of motorsports with a new collaboration. It will provide the on- and off-track looks for Sergio Pérez and Valtteri Bottas when they make their 2026 debuts and will also release a fawner collection. Is this luxury fashion’s entry into motorsport culture?
The Hilfiger Racing Club Fall 2025 Collection
Earlier this year, Cadillac F1 confirmed its driver lineup—Sergio Pérez and Valtteri Bottas—for its 2026 debut. Tommy Hilfiger is the team’s official apparel and lifestyle partner. This partnership highlights the intersection of high-performance sports and fashion, bringing stylish, functional pieces to the world of F1. The collaboration features jackets, graphic T-shirts, sweatshirts, tank tops, hoodies, polos, logo caps and a zip pullover designed to meet the demands of both the track and the driver’s lifestyle. On-track, the designs focus on sleek, streamlined attire, providing comfort and performance without sacrificing style. Off-track, the looks are inspired by the drivers’ personal style and the luxury lifestyle that accompanies the sport.
In recent years, Formula One has emerged as more than a sport. Per Grazia: “With Netflix’s Drive to Survive fueling its global fandom and drivers like Lewis Hamilton blurring the lines between athlete and style icon, the paddock has become a runway in its own right. Now, Cadillac’s choice to align with Tommy Hilfiger underscores just how central fashion has become to the F1 experience. For fans, this means that trackside uniforms won’t just be functional— they’ll be fashionable.”
Our take? Formula One is more than just motorsport — it is a cultural force that unites communities. This collection celebrates the spirit of the sport and the grit and determination of the drivers. Sergio Pérez and Valtteri Bottas are ambassadors of a lifestyle that combines precision, speed and style. This collection strengthens Tommy Hilfiger’s presence in high-speed racing and reflects the growing influence of motorsport racing drivers as style icons.
Tommy Hilfiger’s Most Memorable Sports Collaborations
Few know Tommy Hilfiger is one of the pioneers who paved the way for collaborations between sports and fashion. The American designer chose Lewis Hamilton as his ambassador for years. The brand has partnered with sports icons Lewis Hamilton and Rafael Nadal, aligning it with excellence. This synergy between sports and fashion solidifies Tommy Hilfiger’s global influence and reinforces its reputation for stylish, performance-driven apparel. Let’s take a look at some of these collaborations:
Official Partnership with Mercedes-AMG Petronas Formula One Team
In 2018, Tommy Hilfiger became the official apparel partner of the Mercedes-AMG Petronas Formula One Team, supplying team kits, travel wear and fan merchandise. This collaboration was a revival of Hilfiger’s history with motorsports, dating back to the 1990s when the brand sponsored Ferrari’s F1 team.
Lewis Hamilton’s Streetwear Influence
Beyond just branding, Lewis Hamilton played a key role in designing his own collections under the “Tommy x Lewis” label. Unlike traditional sportswear partnerships, Hamilton integrated streetwear aesthetics, sustainability and gender-fluid designs, making it one of Tommy Hilfiger’s most stylish sports collaborations.
Lewis Hamilton’s Streetwear Influence on Tommy Hilfiger
Tommy Hilfiger’s Hidden Connection to Tennis
While the brand is famous for F1 collaborations, Tommy Hilfiger was also involved in tennis sponsorships, particularly through promotional campaigns featuring tennis stars like Rafael Nadal and Maria Sharapova. The brand has occasionally launched limited-edition tennis-inspired collections, although this remains less publicised than its motorsports deals.
Reviving 90s Motorsport Fashion
Tommy Hilfiger’s F1 collaboration isn’t just about branding—it strategically revives Nineties motorsport aesthetics, a time when Hilfiger was deeply embedded in racing culture. The brand was one of the first in fashion to combine luxury fashion with sports sponsorships, a trend that Gucci and Balenciaga now follow.
Push for Sustainability in Sports Fashion
One of the most overlooked aspects of Tommy Hilfiger’s sports collaborations—especially with Lewis Hamilton’s capsule collections—is its focus on sustainable materials. Many designs incorporate organic cotton, recycled fabrics and eco-conscious production methods, aligning with Hamilton’s personal commitment to sustainability.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
