Ray-Ban

Summary

Ray-Ban, founded in 1937, is a globally renowned eyewear brand celebrated for its iconic designs, including the Aviator, Wayfarer, and Clubmaster. Originally crafted for U.S. Air Force pilots, Ray-Ban sunglasses have transcended functionality to become enduring symbols of style and self-expression. Revered by celebrities, cultural icons, and fashion enthusiasts, the brand blends timeless appeal with innovation, offering premium quality and unmatched versatility. Ray-Ban remains a staple in eyewear, embodying confidence, individuality, and a legacy of effortless cool.

History

In the Twenties, US Army Corps pilots complained of headaches and sickness due to the harsh glare of the sun. In 1929, US Army Air Corps Lieutenant General John Macready collaborated with New York-based medical equipment manufacturer Bausch and Lomb and created eyewear with anti-glare green lens and lightweight gold-plated metal frame. The pilots loved it and referred to it as “aviators”. On May 7, 1937 Bausch and Lomb patented “Ray-Ban Aviator”. It harnessed widespread popularity during WWII when General Douglas MacArthur was photographed wearing aviators when landing on the beach in Philippines. Soon everyone wanted a pair!

Sunglasses are often influenced by popular culture and this has been the case since the earliest days of Ray-Ban. In 1938, “Ray-Ban Shooter” was launched with both green and yellow Kalichrome lens which sharpens detail and minimises haze by filtering out blue light, making it ideal for misty conditions. The brand continued to expand its product offering with the launch of “Ray-Ban Outdoorsman” for hunting, shooting and fishing enthusiasts.

World War II saw American Air Force pilots rely on Ray-Ban. Research and development resulted in innovations such as the gradient mirror lens, which featured a special coating on the upper part of the lens for enhanced protection, but an uncoated lower lens for a clear view of the plane’s instrument panel. Though designed for military use, these products and innovations resonated with civilians who wanted to enjoy the same high-performance tools the pros were using. Military influence on fashion was undeniable. Ray-Ban had jumped decisively from military function to pop culture fashion—without losing any of their trademark effectiveness.

From its humble pragmatic beginning offering pilots protection from the sun, Ray-Ban became an integral part of American fashion when, in 1952, the brand diversified from the metal frames and created plastic frames, named “Ray-Ban Wayfarer.” Audrey Hepburn wearing “Ray-Ban Wayfarer” in ‘Breakfast At Tiffany’s’ is perhaps the most iconic moment in Hollywood. Throughout the Fifties and Sixties Ray-Ban Wayfarers were the sunglass of choice for celebrities from Bob Dylan to Andy Warhol, James Dean, Marilyn Monroe, Madonna and John Lennon. “Ray-Ban Olympian” with rounded rectangle lenses were introduced in 1965 and worn by Peter Fonda in ‘Easy Rider’. “Ray-Ban Balorama” came on its heels and was worn by Clint Eastwood in “Dirty Harry”.

The Sixties debuts were the angular “Ray-Ban Meteor” and the cat eye-shaped “Ray-Ban Laramie”. Embracing the 1960s zeitgeist of change and revolution Ray-Ban adapted right along with the changing times. From roughly thirty models at the beginning of the decade the catalog had expanded to fifty by 1969 including styles for men, women and children. Ray-Ban had become the world’s leader in eyewear through its reputation for style and quality, from the glasses themselves to the specially made leather and vinyl cases that protected them when not in use.

Popularity of the brand declined in the Seventies as the disco era brought in extravagant eyewear and fashion houses like Dior and Yves St. Laurent entered the eyewear market. In the mid-Seventies Ray-Ban introduced a line of “disco” -inspired sunglasses that didn’t do well and then focused on technical innovation like mountaineering glasses with mirrored lenses and leather side shields to reflect glare and protect the eyes from sun and wind. Ray-Ban expanded its offerings to include prescription eyewear as well as sunglasses. In 1974 the photochromic Ambermatic lens was introduced.. able to change color depending on light conditions, making it particularly good for winter sports.

In 1982, the brand reportedly signed a $50,000 annual contract to place its eyewear in films and television. It was solid gold! Ray-Ban sold 360,000 pairs when Tom Cruise wore Ray-Ban Wayfarer in ‘Risky Business’. Michael Jackson designed his signature look when he showed up at the 1984 Grammys in a pair of Ray-Ban Aviator. And chose Ray-Ban Wayfarer for his epic ‘Bad’ tour.

In 1999 Italian conglomerate Luxottica acquired Bausch and Lomb including its brands Ray-Ban, Arnette, Killer-Loop Eyewear and Revo. 2003 witnessed diversification again — “Ray-Ban Optical” for prescription lenses and “Ray-Ban Junior” for kids. In 2006 came a complete overhaul of the Ray-Ban Wayfarer. The following year Ray-Ban launched the NEVER HIDE campaign: an innovative global media plan. Ray-Ban Remasters was launched in 2008: an ongoing series of multimedia collaborations.  Ray-Ban re-worked its most iconic models in an explosion of fresh color for 2009 with Never Hide Colorize Communication Campaign.

Ray-Ban re-affirmed its leadership in innovation and technology within existing collection. The Ray-Ban Tech Carbon Fiber Collection incorporates the sturdy yet extremely lightweight quality of carbon fiber with wraparound temples composed of seven carbon fiber layers resulting in lightweight, flexible and durable frames. The P3 and P3PLUS lenses guarantee exceptional polarization and more vivid and high-definition colors. An anti-reflective coating is also applied to eliminate glare and provide full protection from harmful UV rays. In 2010, it was the Ray-Ban Aviator’s turn back in the spotlight. Renowned rock photographer Kevin Cummins shot music icons wearing models from within the Ray-Ban Aviator family.

2011 saw the launch of Ray-Ban Light Ray: a new sunglass and prescription eyewear collection that expands the Tech Segment. The brand also continued to update the classics by re-introducing lens colors from the 1960s for the Ray-Ban Round, Meteor and Laramie. The following year Ray-Ban introduced twenty new gradient lens colors including a number of bi-gradient color combinations.

While style and a connection to culture are key to Ray-Ban’s success, technology has always driven the brand. The origin of Ray-Ban lies in a technological response to a challenge facing pilots over 75 years ago and Ray-Ban continued in 2012 to embrace technology particularly the incorporation of LiteForce: a cutting-edge material that has provided solutions for the automobile, aerospace, electronics and medical industries.  In 2012, Ray-Ban celebrated its heritage with its “Legends” Communication Campaign.

Through every decade of its existence Ray-Ban has shaped popular culture. Never just a transient trend.. Ray-Ban eyewear profiles the wearer as an individual of taste and discernment.

Vision

Ray-Ban’s vision is to embody timeless style and authenticity into eyewear that transcends transient trends. With a heritage rooted in innovation and quality, Ray-Ban aims to craft iconic designs that offer a combination of form and function. The brand’s commitment to excellence is evident in each pair of sunglasses and prescription glasses, which are meticulously engineered to provide optimal comfort, durability, and protection. By staying true to its roots while embracing modern technology and aesthetics, Ray-Ban aspires to be more than just a fashion statement; it strives to be a symbol of individuality and elegance.

At the heart of Ray-Ban’s vision is the belief in empowering people to express themselves. The brand understands that eyewear is not merely an accessory but a powerful tool for personal expression. Ray-Ban creates designs that resonate with diverse personalities, allowing wearers to showcase their unique style and confidence. Whether it’s the iconic Aviator, the timeless Wayfarer, or the bold Clubmaster, each model is crafted to celebrate the wearer’s distinct identity and attitude. Ray-Ban’s eyewear collections are thoughtfully curated to provide a versatile range that appeals to both the bold trendsetters and the understated classicists, encouraging everyone to embrace their true selves.

As a global leader in the eyewear industry, Ray-Ban is committed to inspiring a sense of freedom and confidence in every wearer. The brand’s influence extends beyond fashion, as it remains a cultural icon that resonates with generations across the world. Worn by countless celebrities, artists, and visionaries, Ray-Ban’s designs have become synonymous with rebellion, creativity, and self-expression. Through its timeless collections, Ray-Ban aims to continue shaping the cultural landscape, inspiring people to see the world through their own lens and to live life on their own terms. This vision of authenticity, style, and freedom remains at the core of everything Ray-Ban creates.
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Mission

Ray-Ban’s mission is to create eyewear that not only enhances the wearer’s style but also provides superior protection and comfort. Dedicated to producing high-quality, stylish sunglasses and prescription glasses, Ray-Ban aims to safeguard the eyes of men and women around the world from harmful UV rays and environmental elements.

The brand’s commitment to craftsmanship and innovation ensures that every pair of glasses is designed to offer optimal visual clarity and protection, allowing wearers to experience life with confidence and ease. By blending functionality with timeless aesthetics, Ray-Ban seeks to elevate eyewear from a simple necessity to an essential part of one’s personal expression.

At its core, Ray-Ban believes in the transformative power of eyewear to not only protect but also accentuate individuality and style. The brand’s collections are crafted to suit diverse tastes and facial features, making each wearer feel unique and empowered. Whether it’s the classic Aviator, the bold Wayfarer, or the sophisticated Clubmaster, Ray-Ban’s designs are synonymous with authenticity and freedom of expression.

Products and Services

Ray-Ban is synonymous with iconic eyewear that has defines personal style and cultural trends. From its inception, the brand has set the standard for quality and timeless design, offering a range of sunglasses and prescription glasses that combine form and function.

One of the most recognizable designs is the Aviator, originally developed in 1937 for U.S. Air Force pilots. With its teardrop-shaped lenses and thin metal frame, the Aviator has become a symbol of cool sophistication, gracing the faces of celebrities, military personnel, and fashion enthusiasts alike. Another classic, the Wayfarer, introduced in 1952, revolutionized eyewear design with its bold, trapezoidal frame and distinct flair. Worn by icons such as James Dean and Audrey Hepburn, the Wayfarer remains a timeless choice for those seeking a blend of vintage appeal and contemporary style.

In addition to these legendary models, Ray-Ban’s collection features a variety of other distinctive designs, each crafted to suit different personalities and tastes. The Clubmaster, with its retro-inspired browline frame, evokes a sense of intellectual chic, perfect for those who appreciate a sophisticated yet understated look. The Round, favored by counterculture figures like John Lennon, offers a bohemian vibe with its circular lenses and slender frame.

Ray-Ban’s commitment to innovation is evident in its use of advanced materials and technology, such as lightweight titanium frames and polarized lenses that reduce glare and enhance visual clarity. By continuously evolving its designs while staying true to its heritage, Ray-Ban ensures that its eyewear remains not just a fashion accessory, but a symbol of authenticity, self-expression, and enduring style.

Recognition and Awards

Ray-Ban is an iconic eyewear brand synonymous with timeless style, premium quality, and cultural influence. Established in 1937, Ray-Ban revolutionized eyewear with its signature Aviator sunglasses, initially designed for U.S. Air Force pilots, and later introduced the Wayfarer and Clubmaster frames that became global fashion staples. Known for its blend of functionality and aesthetic appeal, Ray-Ban has been embraced by celebrities, musicians, and style enthusiasts, solidifying its status as a cultural phenomenon. The brand’s ability to adapt to changing trends while maintaining its classic appeal has made it a trusted name in eyewear, representing individuality, confidence, and effortless cool across generations.

Team

CEO: Francesco Milleri

References

• Official website RayBan
• Brand History Ray-Ban
• LinkedIn profile of Ray-Ban LinkedIn
• Ray-Ban celebrates 75 years Harpers Bazaar
• Facebook profile of Ray-Ban Facebook
• Luxottica Group Forbes
• Instagram profile of Ray-Ban Instagram
• Bausch Lomb sells sunglasses business NY Times
• YouTube profile of Ray-Ban YouTube
• Bausch Lomb sells Ray-Bans to Luxottica WSJ
• Wikipedia page of RayBan Wikipedia
• Ray-Ban Maker Names Milleri CEO Bloomberg
• Best sunglasses for men GQ
• The sunglasses Tom Cruise wore GQ
• Ray Ban Studios x Honey Dijon Design Forbes
• Who Made Those Aviator Sunglasses? NY Times
• There’s More To Ray-Ban And Oakley Than Meets The Eye Forbes
• Luxottica: Ray-Ban Youth  0:20
• Non-Aviator Ray-Ban Style That Truly Flatters Any Face Shape Elle
• Ray-Ban Maker Names New CEO as Founder Drops Executive Duties Bloomberg