As part of their new global collaboration, Snap Inc. and Miu Miu have announced their new Miu Miu x Bitmoji collection. Snapchatters can elevate their digital style with a curated selection of the most coveted pieces from Miu Miu L’Été collection.
Snap Inc. And Miu Miu Unveil New Miu Miu x Bitmoji Collection
The collaboration between Snapchat and the Prada Group dates back to 2017. By 2021, Snap and Prada Group introduced the AR Bag Try-On Lens for Prada Galleria. In November 2024, Snapchatters unlocked a selection of Prada and Miu Miu looks. This initiative is not just about playing dress-up; it presents the Prada Group with an opportunity to build an aspirational, interactive experience for a young demographic.
For Spring 2025, Snap Inc. brought more items (including new exclusives!) to their community, which created “more than 2.7 billion Bitmoji avatars globally”. The global partnership with Prada Group represents a continuation of Snap’s strategy to integrate luxury fashion brands into its ecosystem. The new Miu miu x Bitmoji collection includes digital replicas of the most coveted pieces from Miu Miu L’Été collection.
“Snapchatters love expressing themselves with Bitmoji fashion, whether they’re trying out the latest trends, unlocking new styles from their favorite brands or dressing their mini-me in a classic fit they know and love,” Snap announced sometime back. The new accessories will add to Snap’s existing selection of Bitmoji fashion partnerships, with new releases from Adidas, Converse, Nike, Jordan, Crocs, Levi’s, and others.
Historical data shows that new or expanded fashion collaborations drive increased engagement with Bitmoji. Snap-chatters often return to the social platform to update their avatars when new looks become available, subsequently establishing cyclical engagement patterns that align with seasonal fashion calendars. Technical improvements at Snap Inc. include a redesigned interface presenting snap-chatters with “a new visual menu” that organises the newest and trending apparel and accessories in a more accessible, visual format, potentially increasing engagement.
Bitmoji Timeline At A Glance
- 2014: Bitstrips launches Bitmoji as a personalised emoji app
- 2016: Snap Inc. acquires Bitstrips for a reported $100 million
- 2017: Introduction of 3D Bitmoji within Snapchat
- 2018: First major fashion brand partnerships announced
- 2020: Expansion of Bitmoji fashion catalog to include seasonal collections
- 2022: Introduction of more diverse body types and fashion collections
- 2023: Launch of enhanced customisation features for Bitmoji avatars
- 2025: Spring fashion update introduces barrel jeans, boat shoes, trench and expanded Prada collection
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
