Reebok has entered the collectible space by partnering with ghostwrite, the cultural platform founded by Hype Economy expert Josh Luber. Together they have revived the iconic Court Victory Pump, one of Reebok’s most iconic silhouettes – with a collectible twist.
At the center of the release features two exclusive ‘ghosts’: collectible art toys inspired by tennis heritage and early 2000s style. The limited-edition drop integrates Reebok’s rich sports heritage with ghostwrite’s cultural edge, and the ghost is available exclusively via a sixty-hour timed auction on ghostwrite’s website. The release features two exclusive ‘ghosts’ collectible art toys that channel the DNA of Reebok’s legendary tennis sneakers.
Per Sports Illustrated: ‘Each design pays tribute to a different era of the Court Victory Pump: one nods to the style worn by the youngest-ever French Open champion, while the other references the electric, tennis-ball-inspired sneaker from the early 2000s.’
This collaboration merges Reebok’s sport legacy with ghostwrite’s know-how in the collectible culture, offering fans a rare opportunity to own a piece of sneaker history reimagined through a cultural lens. With ghostwrite’s track record of creating highly coveted pieces that live at the intersection of nostalgia, hype, and narrative, this drop is expected to be a sell-out among with sneakerheads!!
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About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok quickly established itself as a leader in sportswear, pioneering the development of high-performance athletic shoes for a range of activities, including running, aerobics, and cross-training. The brand gained widespread recognition in the 1980s with the release of its iconic Reebok Freestyle, a shoe designed for women in aerobics. Today, Reebok continues to combine cutting-edge technology with style, catering to athletes and fitness enthusiasts while maintaining its reputation for quality, performance, and a commitment to pushing the boundaries of sportswear innovation.
Reebok’s vision is deeply rooted in its legacy within the fitness industry, aiming to leverage its heritage as a catalyst for innovation and competitive excellence. As a trailblazer in designing sportswear, Reebok seeks to build on its storied past to create cutting-edge products. The brand’s commitment to innovation is reflected in its continuous effort to anticipate and set new standards in sportswear. By drawing on its historical achievements and contemporary aesthetic, Reebok positions itself as a leader dedicated to shaping the future of fitness and athletic performance.
At the core of Reebok’s ethos is a dedication to empowering every individual- be it professional athletes, fitness enthusiasts or children on the playground- to realise their full potential. Through its thoughtfully designed products, motivational initiatives and partnerships, Reebok aims to inspire and equip people to reach their highest aspirations. By fostering an environment that encourages excellence and supports personal growth, Reebok strives to help consumers, athletes, artists, partners and employees transcend their limitations and achieve goals they once deemed unattainable. The company currently operates in 80 countries with approximately 400 freestanding stores around the world.
Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. The brand currently operates in 80 countries with approximately 400 freestanding stores around the world.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
