Reebok has partnered with Japanese streetwear label Wacko Maria to celebrate the 40th anniversary of the iconic Club C 85 sneaker. The limited-edition collection combines Reebok’s timeless sneakers with Wacko Maria’s signature animal print and edgy aesthetic.
Reebok partners with Japanese streetwear label Wacko Maria
Reebok Club C 85 has a storied legacy in sneaker culture. The tennis sneaker was released in 1985 and the “C” in the name stands for “champion.” These minimalist, unisex sneakers, are equally popular off the court, and can be found in white and black, with a low-cut profile, soft leather upper, comfortable moulded sockliner, and lightweight EVA midsole cushioning.
For its 40th anniversary, Reebok adds Japanese street-style fashion brand Wacko Maria’s signature animal print, creating a perfect balance of elegance and edginess, and a tribute to the counterculture spirit that forms the base of both brands. While this partnership is the first between the two brands, both brands pulled out all the stops for the collaborative design of the sneakers.
The Reebok x Wacko Maria Club C85 limited edition is edgy, stylish and youthful. Reebok interprets these sneakers in both black and white colourways, with custom leopard print lining, tumbled leather upper, tonal laces, custom branding window, custom tongue label and footbed. PS Each pair of sneakers comes in a custom limited-edition box that matches the shoe’s colourway! The Reebok x Wacko Maria Club C85 is available at Reebok.com, Wacko Maria stores, and at select retailers.
Reebok x WACKO MARIA Club C 85
- Tumbled leather upper
- WACKO MARIA custom leopard print lining
- Custom Reebok branding window
- Tonal laces
- Custom tongue label and footbed
- $140.00 MSRP
About Wacko Maria
Founded in 2005 by Atsuhiko Mori, Japanese streetwear brand Wacko Maria draws inspiration from music, art, and culture, which serves as the foundation of its creative vision. Popular for its graphics, prints and a mix of vintage aesthetics and modern styles, Wacko Maria’s creations are unique and authentic pieces. Though the street style fashion brand is popular for its casual wear, which incorporates distinct motifs and images of musicians, films and cultural icons, it is recognised for its high-quality fabrics and meticulous craftsmanship. Wacko Maria has collaborated with artists and brands, further enhancing its visibility. Notable collaborations include partnerships with Vans and Nike.
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Reebok’s presence in street style culture
Reebok has made strides in street-style culture by collaborating with artists, designers, and influencers. The brand’s partnership with the rapper and fashion icon Cardi B showcases its commitment to merging pop culture and street style with athletic footwear. The Reebok x Cardi B Classic leather sneaker reflects her bold personality and aesthetic, and emphasises self-expression. The vibrant colours and unique details appealed to young consumers, demonstrating Reebok’s ability to adapt and thrive in the competitive streetwear landscape. Such collaborations elevate Reebok’s brand image and reinforce its position within the constantly evolving street style culture, emphasising individuality and creative expression.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
