Last update on: 4:08 pm December 6, 2023 by fashionabc
pītusa – by founder CEO Clara Lago Rashidian – just dropped a limited-edition activewear collection in collaboration with yoga influencer Mimi Ghandour. The collection features pieces that are flatter different body types – enhanced with ruffles, lace, pops of colors and inspirational mantras, making it the perfect active wear for women who want a cute, girly look while working out!
The collection features a coordinated ruffled lace set, contrast stitch jumpsuit and kimono, a ‘Just Show Up’ sweatshirt and a cute crochet bag to carry necessities to workouts! The line is the perfect combination of comfort and chic – ideal for the fashionable fitness girls out there! It’s quite affordably priced too. The collection ranges from $62 – $158 and everything is available on pitusa.com. Additionally, the youthful fashion brand can be found in retailers such as Bloomingdales, Saks Fifth Avenue, Shopbop, Revolve, Selfridges, Brown’s, Fenwick, El Corte Ingles, Harvey Nichols Dubai and specialty boutiques worldwide. In the United Stated, pītusa has a flagship store in Miami, Florida as well as international stores in Mykonos, Greece; Tulum, Mexico; and most recently opened its doors in Ibiza, Spain.
The brand’s owner and fashion designer Clara Lago Rashidian has grown it from inception to one of global recognition since 2010, with no outside investment. She grew up in London and is of Spanish and English descent. Spanish for ‘cute, funny little girl,’ pitusa was Clara’s childhood nickname given to her by her father. The fashion brand embraces this sensibility with its bright, lighthearted aesthetic that transitions easily from active wear to street.