Keeping fit has never been more fashionable and after spending years living by the advice of their beauty and health gurus, a growing number of celebrities are capitalizing on their their invaluable knowledge to launch their own beauty, fitness or activewear lines or collaborate with leading brands as brand ambassador. Some of the names that come to mind are Kate Hudson’s Fabletics, WelleCo by Elle MacPherson, Beyoncé’s Ivy Park and Honest Beauty by Jessica Alba.
Academy Award Winning Actress Gwyneth Paltrow
Making headlines this week is Academy Award Winning Actress Gwyneth Paltrow who has collaborated with activewear brand Copper Fit astride NFL quarterback Brett Favre and NFL wide receiver Jerry Rice, as brand ambassador. Gwyneth Paltrow x Copper Fit is positioned as a capsule collection for women who have an active, on-the-go lifestyle. So, we can look forward to elbow and knee sleeves and copper-infused compression gloves and socks.
”I’m always interested in partnering with companies like Copper Fit that have set out to democratise wellness. It’s important to me to only be in business with brands where I’m aligned with their core values,” says Paltrow.
”We knew working with Gwyneth would be a great match for Copper Fit not only because she has been a true advocate for women’s health and a pioneer in the wellness space, but also because she understands the ageing process and what our bodies can do at any age…” says Anand Khubani, Founder CEO of Copper Fit, which promotes an active lifestyle while prioritising rest and recovery. The Gwyneth Paltrow x Copper Fit collection will be available on January 1, 2022 on shopcopperfit.com.
Jasmeen Dugal is a senior writer and author for FashionABC where she is responsible for writing stories that cover the fashion industry as a whole, from fashion events to innovative brands that are transforming the industry through the use of the metaverse, sustainability, and new digital solutions. She is also very active on Instagram with more than 92k followers.
Before joining FashionABC, Jasmeen worked with Condenast India as Digital Editor, and she was instrumental in launching Vogue India’s official website. Her experience in the industry spans over a decade, during which time she has gained invaluable insights into the workings of the fashion world.
Four years ago, Jasmeen embarked on a new adventure and launched her own luxury portal, where she continues to focus on telling the stories of the people behind the brands. Her unique approach to editorial has helped her stand out in the industry, and her work is highly regarded by her peers.
Jasmeen is also an active social media user and can be followed on Twitter at @jasmeenGdugal and Instagram at @jasmeengdugal. Her social media presence showcases her expertise in the industry and provides her followers with valuable insights into the latest trends and developments in the world of fashion.
