Keeping fit has never been more fashionable and after spending years living by the advice of their beauty and health gurus, a growing number of celebrities are capitalizing on their their invaluable knowledge to launch their own beauty, fitness or activewear lines or collaborate with leading brands as brand ambassador. Some of the names that come to mind are Kate Hudson’s Fabletics, WelleCo by Elle MacPherson, Beyoncé’s Ivy Park and Honest Beauty by Jessica Alba.
Making headlines this week is Academy Award Winning Actress Gwyneth Paltrow who has collaborated with activewear brand Copper Fit astride NFL quarterback Brett Favre and NFL wide receiver Jerry Rice, as brand ambassador. Gwyneth Paltrow x Copper Fit is positioned as a capsule collection for women who have an active, on-the-go lifestyle. So, we can look forward to elbow and knee sleeves and copper-infused compression gloves and socks.
”I’m always interested in partnering with companies like Copper Fit that have set out to democratise wellness. It’s important to me to only be in business with brands where I’m aligned with their core values,” says Paltrow.
”We knew working with Gwyneth would be a great match for Copper Fit not only because she has been a true advocate for women’s health and a pioneer in the wellness space, but also because she understands the ageing process and what our bodies can do at any age…” says Anand Khubani, Founder CEO of Copper Fit, which promotes an active lifestyle while prioritising rest and recovery. The Gwyneth Paltrow x Copper Fit collection will be available on January 1, 2022 on shopcopperfit.com.
I worked with Condenast India as Digital Editor and launched Vogue India’s portal. Four years later, I turned entrepreneur and launched my luxury portal www.explosivefashion.in. Perhaps it’s my vision and exclusive content that’s placed Explosive Fashion at the forefront of luxury: reporting from fashion weeks, collaborating with luxury brands, presenting royal families’ vision, championing talent, reviewing hotels and restaurants, writing on travel, heritage. My editorial is of a storyteller, the story of the person behind the brand.