PVH Corp. announced David Savman has been appointed Global Brand President of Calvin Klein, succeeding Eva Serrano. Under Serrano, the American fashion brand returned to the runway after a haitus of over six years, upon naming Veronica Leoni as the Creative Director for Calvin Klein Collection. She will remain with the company through the end of the year, serving as an advisor.
H&M executive David Savman joined PVH in 2022 and has been instrumental in bringing together the company’s global brands, commercial teams and operating model to win with the consumer, building on decades of experience leading product-centric organisations. He currently serves as PVH’s Global Head of Operations and Chief Supply Chain Officer, and in 2024, also served as interim CEO for PVH Europe where he is credited with repositioning the region for growth. As global brand president of Calvin Klein, he will be tasked with expanding the brand’s product, marketing and marketplace.
“As an integral part of the wider PVH+ Plan, and through Eva’s leadership, Calvin Klein has been aligned as one brand under a global vision, plan and team, with a strong foundation for future growth. We are thankful for Eva’s critical contributions on this journey,” said Stefan Larsson, CEO, PVH. “With this foundation in place, we are now taking the next step in our growth journey as we further tap into Calvin Klein’s iconic DNA… David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter.”
“I’m thrilled to lead the talented Calvin Klein team. Together with our global partners, we have a powerful opportunity to build on the strong momentum underway by tapping into the brand’s iconic DNA to drive even greater desirability as we shape Calvin Klein for future generations,” said Savman.
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Who Is David Savman?
David Savman is a seasoned executive in the fashion industry, currently appointed as the Global Brand President of Calvin Klein. He will also continue to lead PVH Corp.’s global operations and supply chain until a successor is named. Savman joined PVH in 2022 as Executive Vice President and Chief Supply Chain Officer, bringing with him nearly two decades of experience at H&M Group, where he held leadership positions, including Head of Global Supply Chain. His tenure at H&M involved overseeing sourcing, procurement, and warehouse operations across over eighty countries, as well as managing the production and purchasing in International markets across Asia and Europe .
In his current role at PVH, Savman has been instrumental in aligning the company’s global brands and commercial teams to enhance consumer engagement and streamline operations. He played a pivotal role in repositioning PVH Europe for growth during his tenure as interim CEO in 2024. Savman is recognised for his ability to simplify complex processes and his commitment to sustainability, qualities that align with PVH’s broader strategic initiatives. As Global Brand President of Calvin Klein, Savman is poised to build upon the brand’s strong foundation established under his predecessor, Eva Serrano. His leadership is expected to focus on enhancing products, marketing strategies, and marketplace presence to propel Calvin Klein into its next chapter of growth.
Eva Serrano’s Tenure As Global Brand President of Calvin Klein
Eva Serrano’s tenure as Global Brand President of Calvin Klein, beginning in March 2023, marked a transformative period for the iconic American fashion brand. Drawing from her extensive experience at Inditex, including leadership roles in Zara’s Asia-Pacific and Greater China markets, Serrano brought a comprehensive understanding of the retail value chain. Her strategic vision centered on unifying Calvin Klein under a cohesive global identity, aligning products, store experience and marketing to reinforce the brand’s core values of empowerment and confidence.
A pivotal achievement during Serrano’s leadership was the brand’s return to New York Fashion Week after a six-and-a-half-year hiatus. In February 2025, Calvin Klein showcased its Autumn/Winter 2025 collection, marking the debut of Veronica Leoni as the new creative director. Serrano also launched campaigns featuring Bad Bunny, Jennie Kim and Jeremy Allen White. “I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward,” she says.
About Calvin Klein
Born and bred in The Bronx, Calvin Richard Klein launched his first company in 1968, a coat shop in Hotel York, when childhood friend Barry Schwartz gave him $10,000. He inked a deal with department store Bonwit Teller for his debut collection and soon Bergdorf Goodman and Saks took notice and placed orders. Calvin Klein Ltd. reportedly grossed a million dollars in its first year of business. Calvin Klein appeared on the cover of Vogue in September 1969 and there was no looking back.
Today Calvin Klein is one of the leading global fashion lifestyle brands with a history of bold, non-conformist ideals. The brand’s minimalist and sensual aesthetic encourages limitless self-expression. With global retail sales approximately $9 billion in 2023, its brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention of elevating everyday essentials to iconic status. All products are underpinned by responsible design, high-quality construction, and the elimination of unnecessary details.
This expansion into body-confident shapewear solutions marks a significant move for Calvin Klein, extending its underwear expertise into a new, popular and growing market segment. The global shapewear market was estimated at $2.73 billion in 2024 and is expected to reach USD 3,538.3 million by 2028, per Grand View Research.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
