Last update on: 4:45 pm April 22, 2020 by fashionabc

British Fashion Council to Publish a Gender Natural Clothing

British Fashion Council (BFC) has officially made a report announcing that there won’t be a division between menswear and womenswear but instead one gender neutral category, this will  allow designers to have a much greater flexibility. In June this year London Fashion Week will become a only digital platform due to the current circumstances, and will be running from 12th June 2020 by the former menswear section of the current London Fashion Week . The current website will have a reboot and be divided for a  trade and consumer audience; thus embracing the cultural commentary, creativity and humorous spirit by which the British Fashion and London are known for.

Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.  Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”

London Fashion Week June 2020 will make storytelling the heart and focus of it industry and also give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city. Bringing the fashion community together, the platform will host exclusive multimedia content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.
This new digital experience will be open to a global public and trade audience, and will work as a meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, giving the opportunity to designers to generate sales for both the public through existing collections and the retailers through orders for next season’s products.

Alongside longstanding brand partners of London Fashion Week, British GQ, Evening Standard, JD.COM, INC, LAVAZZA, LetsBab, Mercedes-Benz, The May Fair Hotel and TONI&GUY, BFC has engaged a number of digital pioneering brands, including Amazon Launchpad, Facebook, Google, Instagram, JOOR, ORDRE/ORB360 and YouTube, who will all be activating content in unique ways, helping British designer businesses reach new public and trade audiences. The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for London Fashion Week June 2020 alongside our Official Suppliers: Fashion & Beauty Monitor, Getty Images, Launchmetrics, S’well and Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.