“Craft is our Language” celebrates 50 years of Intrecciato, the interwoven handcrafted leather technique that has become Bottega Veneta’s trademark. The campaign, photographed and directed by Jack Davison, celebrates Bottega Veneta‘s craft steeped in the tenets of quiet luxury.
Bottega Veneta’s new campaign “Craft is our Language” celebrates 50 years of Intrecciato
For half a century, Intrecciato has been the hallmark of Bottega Veneta. First introduced in 1975, the luxury brand’s signature leather weave is the ultimate expression of its craft and creativity, carefully transmitted from one generation of artisans to the next. Crafted by hand, Intrecciato illustrates the discreet luxury of Bottega Veneta with the careful interweaving of leather strands.
In its new campaign titled “Craft is our Language”, Bottega Veneta celebrates 50 years of its signature intrecciato weave through quiet imagery. Rolled out on Bottega Veneta’s website, the black-and-white teaser focuses on hands. Photographer Jack Davison’s lens captures one hand making a peace sign, two palms meeting to form a heart, and a pair of arms interweaving their fingers like braided leather… The Bottega products make a guest appearances in the form of a woven jacket sleeve or intrecciato gloves!
At the helm of this campaign is Louise Trotter, Bottega Veneta’s new creative director. The British designer, celebrated for her approach to craft, stepped into the role earlier this year. By letting craft become the message, the creative team reinforces the Intrecciato’s mystique.
Campaign Credits
- Photographer: Jack Davison
- Art Director: Paul Olivennes
- Choreographer: Lenio Kaklea
- Stylist: Robbie Spencer
- Set Designers: Staci-Lee Hindley, Julia Wagner
- Production: Untitled Project
About Bottega Veneta
Bottega Veneta has set a new standard for Luxury since its birth in Vicenza, Italy in 1966, by Michele Taddei and Renzo Zengiaro. The quiet luxury brand quickly earned recognition for its superior craftsmanship and understated elegance, particularly for its signature Intrecciato woven leather. After Zengiaro’s departure in the late 1970s, Taddei handed control of the company to his former wife Laura Braggion. As creative director, she played a major role in expanding the brand globally. She opened Bottega Veneta’s first U.S. store in New York in 1972 and collaborated with Andy Warhol, who helped establish its quiet luxury aesthetic in the American market.
By the 1990s, Bottega Veneta was operating stores across the U.S., Europe, and Asia. Designer Edward Buchanan joined in 1995 and helped launch the brand’s first ready-to-wear collection, showcased in 1998. The luxury brand changed direction in 2001 after its acquisition by the Gucci Group. Patrizio di Marco became CEO, and Tomas Maier was appointed as creative director. Maier reinstated womenswear, launching menswear in 2004, and reinforcing its no-logo ethos. His emphasis on timeless design and artisanal quality laid the foundation for Bottega Veneta’s reinvention and revival in luxury fashion.
Under Maier’s direction and later with CEO Marco Bizzarri, Bottega Veneta experienced strong growth. The company opened a LEED Platinum-certified headquarters at Villa Schroeder-Da Porto, which included design offices, archives, and an in-house artisan school. These efforts supported a renewed focus on craftsmanship and heritage. Expansion in Asia and a strong retail presence globally further strengthened the brand’s positioning. However, in the mid-2010s, the brand faced challenges from shifting market trends.
Daniel Lee took over as creative director in 2018, bringing a youthful and bold energy that revitalised Bottega Veneta’s image. His accessories, such as the Pouch and Cassette bags, became a hit. Despite commercial acclaim, he was succeeded by Matthieu Blazy, who upheld the brand’s core values while modernising its collections. Under his leadership, revenues surged, and Bottega Veneta further limited discounts and streamlined distribution. In 2025, following Blazy’s move to Chanel, Louise Trotter was appointed creative director. With her strong background in textural design and brand reinvention, she is set to guide Bottega Veneta into its next era.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
