The onset of New York Fashion Week SS24 was marked by the New York City debut of luxury brand Blvck Paris at the opening night of the highly-anticipated concept shop, The Den. Founded in 2017 by French designer Julian O’hayon and acclaimed since for its ‘All Black’ apparel, accessories and leather goods, guests were treated to an immersive experience of the label that evolved, matured and is crystallising its journey with a signature design fingerprint.
To kick off their official opening night, The Den created a festive ambience withDJs Mai Shoshani and Adam Rabibo. Guests enjoyed exploring the high-end concept store curated by Yaron Cohe while sipping cocktails hosted by VOSS, Delola Spritz and Yobo Soju and hors d oeuvre’s by Regina’s Grocery. What’s more, some of the guests made their night memorable with semi-permanent tattoos from Blvck Paris’ collaboration with Inkbox!
Now open to the public, The Den has Blvck Paris as the anchor retail brand astride New York’s Ground Central Coffee, EditionX Magazines, jewellery brand Olive and Chain, Inimigo, NYC based denim brand NTK NTC and Lost Tribe. With a retail and café experience on the floor above, The Den also has Blatt Billiards, a by-appointment bar and recording studio on the level below. The location has an elevated, dark interior with black marble accents and acts as a community location for those who wish to shop, work and create.
Jasmeen Dugal is a senior writer and author for FashionABC where she is responsible for writing stories that cover the fashion industry as a whole, from fashion events to innovative brands that are transforming the industry through the use of the metaverse, sustainability, and new digital solutions. She is also very active on Instagram with more than 92k followers.
Before joining FashionABC, Jasmeen worked with Condenast India as Digital Editor, and she was instrumental in launching Vogue India’s official website. Her experience in the industry spans over a decade, during which time she has gained invaluable insights into the workings of the fashion world.
Four years ago, Jasmeen embarked on a new adventure and launched her own luxury portal, where she continues to focus on telling the stories of the people behind the brands. Her unique approach to editorial has helped her stand out in the industry, and her work is highly regarded by her peers.
Jasmeen is also an active social media user and can be followed on Twitter at @jasmeenGdugal and Instagram at @jasmeengdugal. Her social media presence showcases her expertise in the industry and provides her followers with valuable insights into the latest trends and developments in the world of fashion.
