Award-winning actress, producer, and author Nia Long has been appointed as Estée Lauder‘s first Brand Ambassador exclusive to North America. In this role, Nia will appear in campaigns across digital, TV, and print for the luxury beauty brand’s skincare and makeup franchises.
Estée Lauder Names Nia Long as Brand Ambassador for North America
With this partnership, Estée Lauder North America continues its commitment to representing beauty in all forms, inspiring its audience to value self-expression, cultural connection, and the confidence that comes from feeling your most authentic self. “We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, GM, Estée Lauder, AERIN Beauty & Bobbi Brown North America. “She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”
For over three decades, Nia Long’s work has shaped culture and opened doors for inclusive storytelling in film and television. She has become an icon of multidimensional beauty, inspiring generations as a passionate advocate for authenticity, self-expression, and empowerment. These values make her a natural fit to represent Estée Lauder’s high-performing skincare and makeup. “Beauty starts with confidence and honouring your authentic self,” she says. “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”
Few know that Estée Lauder Companies has turned to Microsoft 365 Copilot to build a generative AI ecosystem, with Copilot Studio, Azure OpenAI Service and Azure AI Search, in order to gather data, identify trends, inform research and move their products faster. ConsumerIQ—an agent built in Microsoft Copilot Studio—allows Estée Lauder Companies employees to identify consumer insights in real time—empowering them to make data-backed decisions. The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible with generative AI.
Who Is Nia Long?
Nia Long is an Award-winning actor, Grammy-nominated performer and author, who is known for her iconic work and legendary roles across both film and television which has garnered her four NAACP Awards. Long next stars as matriarch ‘Katherine Jackson’ in ‘Michael’, the highly anticipated biopic of Michael Jackson. She was also recently selected to receive a Star on the Hollywood Walk of Fame and her upcoming memoir published by Gallery Books will be released in 2026. Long was recently honored by Reel Works with the ‘ChangeMaker’ Award.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand continues her legacy of creating the most innovative, high-performance skincare, makeup and fragrances – with a deep understanding of women’s needs. Today, Estée Lauder engages with consumers in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic point of view.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
