Last update on: 1:59 pm January 30, 2024 by fashionabc
The ‘stronger together’ philosophy has helped shape the current fashion landscape with the rise in collaborations between traditional fashion brands and digital fashion companies. Making headlines is the collaboration between Estonian fashion design house GUILD and Dutch digital fashion house The Fabricant. The two companies’ alliance has resulted in a collection which marks GUILD’s entry into the world of digital fashion via The Fabricant Platform.
Per a company release, the narrative behind this digital collection explores the importance of mastering one’s peace to experience life as a masterpiece. The Master Peace Collection, featuring AR wearables and digital collectables, will unfold in four drops throughout 2024, creating a full look for those who want to experience spheres beyond the tangible. The journey begins with the release of two Sphere hats- digital twins of Guild’s staple item- named ‘Warrior of Light’ and ‘Contemporary Knight’. These limited-edition digital collectibles will be available for minting January 30th onwards exclusively on The Fabricant Platform.
“We’ve been part of the creative digital fashion community for a few years now and the people are very different from the traditional fashion world. Zero arrogance, pure openness to new ideas and collaborations,” says Sten Karik, Founder of GUILD. “Since the beginning of the brand fourteen years ago, we’ve been launching very magical collections that unite a sense of legacy with a vision of tomorrow every now and then. Creating some of those things in real life has been quite a challenge but the possibilities in the digital realm are endless! And this is what’s most fascinating about virtual fashion. You can do anything, and it can reach anyone anywhere in the world.”
Collectors will now have the opportunity to participate in the original minting process of the first drop of the Master Peace collection, on January 30th, choosing between the ‘Warrior of Light’ and ‘Contemporary Knight’, available for purchase in limited edition, both accompanied by AR filters for immediate wearing. Kerry Murphy, CEO of The Fabricant, notes, “We are committed to reshaping the fashion landscape.”
This collaboration between GUILD and The Fabricant brings together old-school craftsmanship with contemporary design. GUILD’s focus on quality and ethics, paired with The Fabricant’s cutting-edge digital fashion, sets a new standard for the fashion industry. The user experience, where people can engage with digital fashion, allows individuals to shape their own creativity. This collaboration is a statement about how fashion can be inclusive, sustainable, and blend tradition with modern creativity. The Warrior of Light and Contemporary Knight will be available for purchase in limited edition from January 30th. Don’t miss the chance to be part of this fusion of tradition and digital craftsmanship.