Tommy Hilfiger brand ambassador since June 2024, Sophia Richie Grainge co-created the capsule collection, “Sofia for Tommy”, and will appear in the campaign.
Tommy Hilfiger and Sofia Richie Grainge Co-design “Sofia for Tommy”
After curating a summer capsule for Tommy Hilfiger last year, Sofia Richie Grainge, daughter of iconic pop singer Lionel Richie, has co-designed a capsule collection titled ‘Sofia For Tommy’. The collection takes inspiration from prep silhouettes and vintage nautical flags, and features classic, easy-to-style pieces like wide-leg denim, tailored blazers, the trench, striped knitwear and dresses in cream, crimson and navy.
“[Tommy] is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry,” Grainge wrote in an official statement. “I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style — values that Tommy and I both share.”
“Sofia represents the modern multihypenate woman, capturing the strength and depth of today’s generation. As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic stapes into contemporary must-haves that set the tone for a new era of style,” said Hilfiger.
Tommy Hilfiger and Sofia Richie Grainge Co-design “Sofia for Tommy”
The Sofia for Tommy capsule continues Hilfiger’s partnerships with women such as Gigi Hadid, Hailey Bieber and Zendaya. The collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners. Retail prices range from $50 to $425 and sizes go from XXS to XXL.
‘Sofia For Tommy’, campaign
Since she’s starred in two Tommy Hilfiger campaigns it didn’t come as a surprise that Richie Grainge modelled for this one as well. Shot by Alexandra Nataf, the first look is Richie Grainge in the Sleeveless Stripe Dress layered over the Shirred Skirt. For the second shot, the supermodel changed into the Colorblock Stripe Sweater. Next, she cinched the Trench Coat over a nautical-designed knit. Grainge then wears the crimson Double-Breasted Blazer with wide-leg pants. Finally, she closed the photoshoot in a crisp white button-down Boyfriend Shirt. My favourite is the trench… What’s yours?
Tommy Hilfiger and Sofia Richie Grainge Co-design “Sofia for Tommy”
Who Is Sofia Richie Grainge?
The youngest daughter of iconic pop star Lionel Richie, American social media personality and supermodel has been featured in a number of prolific campaigns by Stuart Weitzman, Tommy Hilfiger, Michael Kors, and Adidas.
Richie began modeling at fourteen with a feature in Teen Vogue and the next year, signed with London-based modeling agency Select Model Management. She made her runway debut in February 2016 at the American Heart Association’s Go Red For Women fashion show during New York Fashion Week and has since walked the runway for Chanel, Kanye West’s Yeezy line, and Dolce Gabbana, and also been featured in campaigns for Madonna’s Material Girl, Adidas, Michael Kors, PrettyLittleThing and Tommy Hilfiger.
Richie has been designing since long, in collaboration with other brands. She teamed up with Frankie’s Bikinis to launch a swimwear line in 2019, followed by “Sofia Richie x Missguided” for UK-based retailer Missguided, and “Rolla’s x Sofia Richie” with denim brand Rolla Jeans. In 2021, Richie teamed up with her sister Nicole’s brand House of Harlow 1960 and launched Sofia Richie x House of Harlow 1960. This was followed by a capsule collection with 8 Other Reasons and a collection with Macy’s brand Bar III.
PS she has a huge presence on social media – some 3.4 million people follow her on TikTok and 10.9 million on Instagram!
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
