Leret Leret

Fine cashmere to treasure

Summary

‘Leret Leret’ is a luxury and sustainable fashion label which specialises in a single garment, the cashmere sweater.

History

‘Leret Leret’ is a luxury label founded in 2019 by siblings Andrea and Edouard Leret. Designed in New York and meticulously handcrafted in Mongolia, each cashmere sweater- with art-driven design motifs in collaboration with artists- comes to life as a timeless wardrobe staple. The luxury label is a manifestation of the siblings’ creative dialogue, weaving stories through one piece of clothing by introducing limited-editions of the classic crew neck, updating the traditional silhouette with a relaxed fit, fluid cut and a season-less layering potential. Per V Magazine, the siblings revealed, “Growing up, we always wore our parents cashmere. We loved it, but most cashmere sweaters have a tight fit and are plain in color. We saw potential in creating a modern relax fit for all, and when graphics came into the equation, LL was born. This is our homage to the classic cashmere crewneck.”

The sustainable fashion brand sources its high quality yarn in Mongolia. Throughout the year the region endures abrupt temperature changes and in order to survive, the Hircus goats, known for their rare high quality fiber, grow a soft duvet of fine soft fibers under a rougher coat of hair. During spring, generations of herders use the combing technique to gently shear the undercoat by hand. Leret Leret proudly supports this century old tradition by ethically manufacturing each piece locally in Mongolia, with the most precious cashmere and astute craftsmanship. Sustainability is the foundation of the fashion brand – no zippers, no buttons, just high quality cashmere. The siblings make a limited number of each design and the packaging is recycled cotton.

The siblings work remotely, Andrea in Mexico City while Edouard spent a lot of time between Paris developing the fashion brand and New York City, where a consultant helped launch it in the Big Apple. Releasing limited-edition sweaters on a rotating basis, Leret Leret has transcended the wardrobe staple with the its inclusive, fluid silhouette and current design. “Our aim is to constantly work with different artists in all mediums, and grow a community around the brand. Otherwise, we would just be making sweaters. As for collaborating on designs, we always want to work directly with an individual, and not a brand, because we want the design to be as personal to the artist as our designs are to us. That’s the reason we call it an “intervention” because we never want to interrupt the artists’ designs,” the siblings told Hypebae.

The luxury, sustainable fashion label supports ‘The LoveLand Foundation’ by donating twenty five per cent of sales to assist in providing financial assistance to ‘Therapy Fund’ for Black women and girls seeking mental health support. For Mental Health Awareness Month, the brand launched a collection of cashmere crew necks that has graphics such as blue hands hugging to the sides of the waist of the wearer alongside with a blue heart on the chest of the crew neck. The blue colours used throughout the collection are in support of Mental Health Awareness Month.

Mission Statement

Fine cashmere to treasure.

Vision

To explore narratives around the endurance of the modest garment, unaffected by the passage of time.

Key Team

Brothers Andrea and Edouard Leret are the force behind the eco-conscious luxury brand.

Products and Services

Leret Leret retails cashmere sweaters made using a sustainable, ethical production process and the highest quality cashmere sourced from Mongolia. The fashion brand supports ‘The LoveLand Foundation’ by donating twenty five per cent of sales to ‘Therapy Fund’ for Black women and girls seeking mental health support.

References

https://hypebae.com/2022/2/leret-leret-sustainable-cashmere-sweater-brand-siblings-andrea-edouard-designer-interview
https://www.vogue.it/moda/article/brand-cashmere-maglioni-pantaloni-abiti-autunno-inverno
https://www.lofficielusa.com/fashion/leret-leret-cashmere-sweater-brooklyn-beckham-caroline-vreeland-yolanda-hadid
https://www.elle.com/fashion/shopping/g40232620/elle-fathers-day-gift-guide/
https://www.forbes.com/sites/cassellferere/2022/04/21/why-sibling-founders-of-leret-leret-are-choosing-to-only-make-cashmere-sweaters/
https://wwd.com/fashion-news/fashion-scoops/leret-leret-gods-love-we-deliver-for-holidays-partnership-1235012084/
https://robbreport.com/style/fashion/leret-leret-cashmere-1234585148/
https://nymag.com/strategist/article/best-cashmere-sweaters-for-men.html
https://vmagazine.com/article/in-conversation-with-leret-leret/
https://coveteur.com/sustainable-sweater-brands
https://pagesix.com/2020/05/06/leret-leret-gods-love-we-deliver-celebrities/
https://www.nytimes.com/wirecutter/reviews/best-cashmere-sweaters/
https://www.insider.com/guides/style/best-cashmere-sweater