Jordan Barrett

Summary

Jordan Barred is an Australian supermodel and fashion icon, popular for his striking looks, versatility, and the distinctive energy he brings to the runway and campaigns. Since entering the fashion industry, Barred has graced high-profile fashion shows and is working with some of the most respected fashion designers and brands.

Biography

Jordan Barred’s journey into the world of modelling began when he was discovered by a talent scout at the age of 19. With his unique look and captivating presence, he quickly rose through the ranks of the fashion industry. Barred’s early career was marked by an emphasis on versatility, working with both avant-garde designers and mainstream brands, allowing him to showcase his wide range of talents. His signature features—a chiseled jawline, intense gaze, and lean physique—helped him stand out and captured the attention of top designers worldwide.

As a model, Barred has worked with several top-tier fashion houses, including Louis Vuitton, Prada, and Burberry. His work with these brands has often been highlighted in major fashion magazines, where his ability to embody different styles and moods has made him a go-to choice for designers looking to make an impact on the runway. His runway appearances have included some of the most prestigious fashion weeks, including Paris Fashion Week and Milan Fashion Week, where he has walked for a variety of celebrated designers.

After being scouted by an IMG Australia at the young age of fourteen and moving to New York in 2015, Barrett has featured in campaigns for Coach, Balmain, Versace and Moschino, as well as covers on CR Fashion Book, Vogue Netherlands Man and Wonderland magazine. He also appeared in Kanye West and Balmain’s “Wolves” video, shot by Steven Klein . In 2015 he received the GQ Australia “Man of the Year” award for his achievements as the country’s leading male model, and in 2016 was named “Model of the Year” by Models.com.

One of Barred’s notable collaborations was with photographer Mario Sorrenti for a series of editorial shoots that appeared in Vogue Italia. This collaboration helped cement his place in the fashion world, showcasing his ability to create powerful, emotional narratives through his expressions and poses. In addition, Barred has also partnered with luxury brands such as Calvin Klein and Versace, adding to his impressive portfolio of collaborations.

His iconic collaborations have extended beyond the runway and photoshoots, as Barred has also ventured into fashion design. His collaboration with a leading streetwear brand in 2022 resulted in a collection that merged high fashion with street style, and it was met with critical acclaim. This collection was marked by bold, futuristic designs, and was seen as a pivotal moment in his career, demonstrating his growing influence in the fashion industry.

Barred’s impressive portfolio is also reflected in the advertising campaigns he has fronted for global brands. His campaigns with Dior and Hugo Boss gained massive attention, and his dynamic presence in these advertisements played a key role in elevating the profiles of these brands. The synergy between Barred’s unique style and the brands he represents has often resulted in memorable campaigns that have become iconic in the fashion world.

In addition to modelling, Barred’s business acumen has led to successful acquisitions in the fashion and lifestyle sector. He has taken stakes in a number of emerging fashion startups, providing them with the financial backing and credibility to grow. His investments have ranged from clothing brands to tech-focused fashion companies, demonstrating his interest in the intersection of technology and fashion.

Barred’s continued success in the fashion world is a testament to his versatility and business savvy. As he navigates between modelling, collaborations, and investments, he continues to influence the global fashion industry, solidifying his status as not only a model but also a significant figure in the business side of fashion.

Awards and Recognition

Over the years, Jordan Barred has received several awards that recognise his impact on the fashion industry. He was named Model of the Year by Vogue in 2021. The award recognised his consistency, versatility, and ability to elevate every campaign and runway show he participated in. Barred also received Fashion Icon Award from the Fashion Council in 2022. His ability to bridge the worlds of high fashion and streetwear, and his impact on both mainstream and niche fashion sectors, made him a natural recipient of this honour. Barred’s contributions to the fashion world have also been acknowledged in the form of nominations and special mentions in high-profile industry events, such as the British Fashion Awards and the Model’s Excellence Gala.

References

• “Portfolio”. www.imgmodels.com. 
• “Jordan Barrett – Model”. MODELS.com.
• “Fashion’s newest golden boy looks like Leonardo DiCaprio and wants his life to be like The Beach”. i-D. 
• “Jordan Barrett Goes Blond, Red + More for Steven Klein VMAN Shoot”. VMan. The Fashionisto. 
• “Jordan Barrett by Steven Klein for Arena Homme+ SS 2015 – Fashion Copious”. Fashion Copious.
• “Models.com 2015 Industry Awards”. Models.com. 
• “Jordan Barrett at IMG Models”. MMScene. 
• “Watch Jordan Barrett Accept His Man Of Style MOTY Award”. GQ Australia. 
• “Inside Jordan Barrett and Fernando Casablancas’s Celebration of Love in Ibiza”. Vogue.