Think of wardrobe managing AI-powered apps, or an app that can suggest you your next outfit based on a fashion trend analysis! Here are the top AI-powered styling apps that offer personalised and tailored data-driven intelligent insights for evolving consumer preferences and industry trends.
Top AI-Powered Styling Apps
AI-powered styling apps have become an integral part of fashion retail, driven by a convergence of tech innovation and evolving consumer needs. In the space of a few years a wealth of AI tools have emerged, causing a seismic shift as a powerful collaborator, delivering hyper personalised styling experiences that cater to individual preferences, body types, and fashion histories.
Per The Business Research Company: “The AI in fashion market size has grown exponentially in recent years. It will grow from $1.26 billion in 2024 to $1.77 billion in 2025 at a compound annual growth rate of 40.4%… Major trends in the forecast period include virtual try-on experience, personalized recommendations, computer vision for style recognition, supply chain optimization, chatbots and virtual assistants.”
Leveraging advanced features such as AR and 3D modeling, they enable virtual try-ons that save time and effort. Their integration with e-commerce ecosystems facilitates instant purchasing, transforming the traditional shopping experience into a more engaging and efficient process as AI brainstorming breaks creative roadblocks and opens doors to unexpected possibilities.
91 per cent of Gen Z shoppers look to creators for the latest trends, according to an LTK report. For example, OneOff allows users to choose from an AI-generated selection of products based on celebrity style! “AI is a great enabler, but you need to have a very clear use case for it, and it needs to tie back to some sort of a traditional way of shopping,” co-founder Emir Talu tells Vogue Business. “For us, that traditional way of shopping is people idolising other people’s style.”
By embracing AI as a partner, we believe fashion brands can unlock new possibilities, reach wider audiences, and build stronger communities. In this article, we’ll explore the top AI-driven styling apps and make style more accessible, democratic, and personalised.
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Top AI-Powered Styling Apps
Top AI-Powered Styling Apps
The Yes
The innovative retail app and platform centered on women’s fashion, leveraging advanced AI algorithms to deliver hyper personalised shopping experiences. By analysing user data—such as preferences for brands, colours, styles, and sizes—the app curates a tailored feed of product recommendations. Users participate actively by voting “yes” or “no” on items, allowing the platform to refine its suggestions further.
Launched in May 2020 after its development began in 2018, by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, THE YES has grown to partner with over 250 brands, including luxury labels like Prada and Bottega Veneta, as well as accessible brands like Zara and Levi’s. The platform emphasises inclusivity with more than forty plus-size brands but it departs from traditional shopping filters by focusing on personalised experiences.
Acquired by Pinterest in June 2022, THE YES evolves as a leader in AI-driven fashion retail and styling, integrating technology with curated style to meet the modern woman’s retail needs. Additionally, it aims to streamline and personalise the online retail experience by providing cutting-edge technology to both modest and luxury fashion brands.
- App: The Yes
- Key feature: Leverages AI to deliver hyper personalised shopping experiences
- Best for: AI-driven fashion retail and styling
- Service: Free
The Yes
Behold
Behold was founded by Terry Boyle, who previously worked at Nordstrom, and former Barneys executives Julie Gilhart and Tomoko Ogura. Their app offers an innovative non-binary scale algorithm, which creates personalised suggestions tailored to a user’s preferences. This approach allows Behold to offer a highly customised and inclusive styling experience. In addition to its algorithmic styling, Behold provides one-on-one consultations and curated selections with celebrity and industry stylists.
The app serves users who seek both inspiration and styling assistance, making fashion more accessible and tailored to personal preferences. By integrating advanced algorithms with professional stylist consultations, Behold offers a comprehensive styling experience that emphasises inclusivity and individual expression. The platform’s non-binary scaling system ensures that outfit recommendations are not confined by traditional gender fashion norms, promoting a fluid and diverse approach to style.
“There’s a wealth of incredible up-and-coming brands who each bring a unique purpose to the table, and we create a one-stop-shop where our audience can have a wide offering of fresh options to choose from,” Terry Boyle tells TZR. “When considering our brand assortment, we want to make sure that the values we hold in high regard as a company are reflected through the brands that we carry — so we look for brand story, quality, value, sustainability, diversity, and inclusivity.”
- App: Behold
- Key feature: Creates personalised suggestions tailored to a user’s preferences
- Best for: Serves users who seek both inspiration and styling assistance
- Service: Paid
OneOff
Gen Z is obsessed with what their favourite celebrities are wearing. This is the premise of new AI-powered fashion search platform OneOff, founded by Emir Talu and Bobby Maylack. The initial premise is simple: go on the website; answer the prompt question of ‘Who are you wearing?’; and choose from AI-generated products based on the celebrity style. OneOff is pre-populated with about a hundred celebrities and influencers, including Hailey Bieber, Bella Hadid, Sofia Richie Grainge, Dani Michelle and Alex Cooper.
- App: OneOff
- Key feature: AI-powered fashion search platform
- Best for: Searching for AI-generated products based on the celebrity style
- Service: Free
AIUTA
AIUTA is a modular AI innovation platform designed to help fashion brands transform how people shop, discover, and connect with fashion. This app uses AI to suggest outfits based on individual body type and style, and users can even search for specific items or styles within the app.
AIUTA offers diverse features. While the AI Stylist delivers outfit ideas tailored to each user, Aiuta Studio ensures there is no need for photo shoots — professional-quality visuals are just a click away! AI Fashion Models create AI models with different body types and ethnicities, tailored to a specific brand and Flat Lays creates high-quality product placement images in seconds. No production. No studio. Just speed and scale.
- App: AIUTA
- Key feature: Helps fashion brands transform how people shop and connect with fashion
- Best for: Delivering outfit ideas tailored to each user — powered by a product catalog
- Service: Paid
Top AI-powered styling apps
Style.ai
Style.ai is an innovative AI-powered fashion platform that leverages advanced machine learning and computer vision technologies to enhance the retail experience. It offers features such as personalised outfit recommendations, virtual try-ons, and style analysis, helping users discover apparel and accessories that match their preferences, body type, and current trends. By integrating AI, Style.ai aims to make fashion more accessible, efficient, and tailored to individual tastes, while also providing brands and retailers with valuable insights into consumer behavior and preferences.
- App: Style.ai
- Key feature: Personal stylist
- Best for: Offers comprehensive analysis and recommendations tailored to your unique taste
- Service: Free
Gensmo
Gensmo is the world’s first AI-powered Fashion Agent, designed to make styling personalised and engaging. By integrating generative AI technology, Gensmo offers hyper-personalised styling recommendations based on individual body shape, preferences, occasions, and budget.
Unlike traditional shopping platforms, it acts as a comprehensive ‘solution engine’ that curates complete outfits—including apparel, shoes, accessories, hair and makeup—tailored to each user. Its try-on feature allows users to visualize outfits on their own bodies, enhancing confidence and helping them explore new styles from inspiration to styled looks.
Backed by a team combining technical expertise with a keen understanding of the fashion industry, Gensmo is revolutionising style. Founded by Ning Hu—an industry veteran with experience at Google and Alibaba—Gensmo combines cutting-edge AI with industry insights to deliver an intuitive styling experience. Whether you’re using it for special occasions or casual-wear, the platform’s ability to refine recommendations through learning and virtual try-on capabilities sets it apart from other tools.
- App: Gensmo
- Key feature: Hyper-personalised styling recommendations based on individual preferences
- Best for: Comprehensive ‘solution engine’
- Service: Paid
StyleDNA
StyleDNA
Wondering which clothes complement your appearance? Struggling to pair your items into stylish looks? Unsure about buying a specific product? Need wardrobe updates or personalised suggestions? Just ask an AI Stylist on StyleDNA. Decode your personal DNA with a selfie to build your Style Formula. Add your own items, and an AI Stylist will pair them into stylish looks for different occasions! Or shop confidently for apparel and accessories that complement you and your wardrobe.
Based in Barcelona and London, the team of professional image consultants, fashion experts, and data scientists guide mindful shopping for a stylish and sustainable society. How does this happen? By analysing individual preferences, style patterns, and behaviour, StyleDNA develops profiles that help fashion brands and retailers deliver tailored product recommendations.
The platform also helps retailers predict trends, identify emerging styles, and tailor marketing strategies accordingly. This holistic approach to personalisation and analytics enables fashion brands to create targeted campaigns, reduce return rates, and improve customer loyalty.
- App: StyleDNA
- Key feature: Wardrobe updates or personalised shopping suggestions
- Best for: Mindful shopping that reflects the user’s personality and meets their needs
- Service: Free
Indyx
This app allows users to digitize their wardrobe and get weekly styled outfits from their own pieces, along with shopping recommendations. Indyx is an all-in-one personal styling and digital wardrobe app that allows users to digitize their apparel through an intuitive interface and AI-powered background removal, ensuring their digital closet appears organised. Once the wardrobe is digitised, Indyx offers personalized styling. The stylist understands favourites, most-worn, and overlooked items and this enables it to provide a personalised styling experience unlike any other app on the market!
Among its standout features is The Feed, a subscription service that delivers weekly, professionally styled outfits curated from your own closet, along with personalized shopping recommendations. Subscribers can select their preferred stylist for tailored advice. For those seeking a quick refresh, The Lookbook offers ten new outfit ideas styled from your wardrobe or with additional suggestions. Complementing these services, Indyx provides free tools like the 8-week Style Workshop to develop your personal style.
- App: Indyx
- Key feature: One-stop digital wardrobe app unlocking the potential of what users already own
- Good for: Digitzing wardrobes
- Service: Paid
ImagineMe
ImagineMe empowers creativity and self-expression by using advanced AI technology to transform personal photographs into unique, customisable art. ImagineMe allows its users to reimagine themselves in different styles, making art personal and engaging. Whether users aspire to see themselves in a high-fashion look, a casual style, or an avant-garde artistic portrait, ImagineME adapts to their vision.
Creating the most beautiful portraits is just a click away. Their AI analyses the individual’s features and uses them to generate professional-grade photographs. With ImagineMe’s text prompting users to adjust lighting, composition, and styling elements to bring out their best features. Whether they’re looking for a timeless, classic look or something modern and edgy, their AI tailors each portrait to their unique style and preferences!
- App: ImagineMe
- Key feature: Generates stunning art of users from a simple text description
- Best for: Creates the most beautiful portraits of users
- Service: Paid
Wishi
Wishi is a personalised styling app affiliated with Hollywood celebrity stylist Karla Welch, designed to connect users with professional stylists. The service offers an online shopping experience, allowing users to receive curated style recommendations that may incorporate pieces they own. Wishi provides three tiers of digital styling services: Wishi Mini for $60, Wishi Major for $130, and Wishi Lux for $550. After downloading the app and completing a brief style quiz, users are connected to a stylist and can choose a service tier with access to mood boards and direct communication channels for personalized advice.
The lower-tier options, Wishi Mini and Wishi Major, include mood and style boards with shopping links, along with a dedicated chat room for real-time interaction with the stylist and opportunities to revise style boards. The premium Wishi Lux package, priced at $550, offers more comprehensive styling support, including two 30-minute calls with the stylist, additional style boards, expedited shipping, and the option to incorporate wardrobe pieces by uploading existing items for stylist review. Overall, Wishi combines expert styling guidance with user-friendly features, making personalised fashion accessible and convenient.
- App: Wishi
- Key feature: Personalised styling app
- Best for: Users receive curated style recommendations
- Service: Paid
StitchFix
Stitch Fix is the original personal styling service for men and women that evolves with the users’ tastes, requirements and lifestyle. The app helps people discover styles they will love and that will fit perfectly so they always look—and feel—their best.
Founder Katrina Lake created Stitch Fix to combine the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the retail experience to millions of people. In 2016, it launched men’s, and extended our women’s offerings to include plus sizes in 2017.
- App: StitchFix
- Key feature: Personal styling service
- Best for: Helps people discover styles per thor fit and preferences
- Service: The styling process costs $20 about two weeks before the Fix delivery date
Glamhive
Glamhive is a professional network for stylists rather than a personal stylist platform for people looking to get styled. However, users can use the Glamhive network to browse a comprehensive list of personal stylists, check out their biography and book a styling session.
Glamhive organises personal styling into a digestible service menu: The Professional Edit (wardrobe clean-out with a shopping list), The (Re)Invention (wardrobe overhaul), The Seasonal Refresh (adding new pieces), and The Special Event (event styling). Glamhive also offers a Style Club subscription for $25 a month, allowing users the opportunity to chat with their stylist for thirty minutes each month.
- App: Glamhive
- Key feature: Professional network for stylists
- Best for: A comprehensive list of personal stylists
- Service: Paid
5 DIY tips for making the most of AI-powered styling apps
Top AI-powered styling apps
Complete Your Profile Honestly and Thoroughly
To receive the most accurate and personalized recommendations, ensure your style quiz or profile details reflect your true preferences, body measurements, and lifestyle. Providing honest input helps the AI algorithms understand your unique taste, resulting in more tailored outfit suggestions.
Utilize Wardrobe Integration Features
Many AI styling apps allow you to upload or connect your existing wardrobe. Take advantage of this feature to get styling suggestions that incorporate pieces you already own, maximizing your current wardrobe and creating cohesive looks without extra spending.
Engage Actively with Style Boards and Feedback Options
Interact with generated mood boards or style suggestions by providing feedback or requesting revisions. Active engagement helps the AI learn your preferences better over time, leading to increasingly accurate and satisfying recommendations.
Experiment with Different Service Tiers and Features
Most apps offer various levels of styling support, from basic mood boards to full personal styling sessions. Explore these options to discover what level of guidance best suits your needs, and don’t hesitate to upgrade temporarily for special occasions or wardrobe refreshes.
Stay Open to New Trends and Styles Suggested by AI
AI algorithms often introduce users to emerging trends or styles outside their usual preferences. Be open-minded and willing to try new looks recommended by the app; this can expand your fashion horizons and help develop a more diverse, confident personal style.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
