An inspiring entrepreneurial story, what began as two brothers- Rudolf and Adolf Dassler- handcrafting sneakers in their mother’s laundry room is today one of the biggest sports brands in the world. German multinational corporation Puma designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Today Puma is acclaimed as the third largest sportswear manufacturer worldwide.
Puma envisions to be the most desirable and sustainable sports-lifestyle company in the world. Their core tam’s vision today is encapsulated perfectly in this brand statement on the official website: “Forever Faster is more than being quick. It is our mantra. It is more than seventy years of fast products for fast athletes. We aim high and when we score our goals we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.” Let’s check out Puma’s top best-selling shoes!
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Porsche Legacy Caven 2.0 Unisex Motorsport Sneakers
Puma sneakers combine style and sports technology so the wearer looks and feels good. The German brand’s sneakers are built to last and provide ultimate comfort with cushioned midsoles and breathable uppers that perfectly support the wearer’s feet. These shoes are a symbol of the brand’s sporting history and elevate the footwear game with every step. One of the best-selling styles is the Porsche Legacy Caven 2.0 Unisex Motorsport Sneakers; to craft this, team Puma took their throwback Eighties’s basketball shoe and added a stand-out stacked midsole, to create a trainer in the brand’s most iconic colours as well as the Porsche Legacy logo on the tongue and step-in comfort sock-liner designed to provide soft cushioning with its thick heel. The upper of the shoes is made with at least 20 per cent recycled materials and the bottom is made with at least 10 per cent recycled materials. Other features include rubber outsole, synthetic upper with leather details, laces and rounded toe.
Deviate NITRO™ 2 Men’s Running Shoes
For those aiming to elevate their running experience, Puma men’s running shoes delivers unparalleled comfort and support. At the core of Puma’s running shoe lineup lies a commitment to innovation and technology. Through cutting-edge materials and advanced construction techniques, the brand delivers a perfect combination of cushioning, responsiveness and durability, ensuring that each step you take is met with unparalleled performance and protection.
The Deviate NITRO™ 2 is one of the best-sellers and its features include Nitrofoam™ Elite for improved responsiveness, a reworked collar to reduce heel slip and a light asymmetrical base that works better with your body across all distances, be it short runs or marathons. What’s more, an innovative carbon composite plate is designed for maximum energy transfer and optimised running efficiency, there is a targeted upper reinforcement for support and durability, durable performance rubber compound designed for all-surface traction, breathable mesh upper and reflective design elements.
Fenty X Puma
The product of a collaboration between singer, songwriter and business woman Rihanna and sportswear brand Puma, The Fenty x Puma Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil Fenty and Puma Cat logo. With a gum outsole and leather footbed, the details of the Avanti nod to Puma’s deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
Palermo
For decades, Puma’s Formstrip has been at home on the terraces of Europe, a section of a stadium with wide steps where fans stand to watch football matches. During the late Seventies, traveling football supporters returned home to the UK with a different sort of trophy i.e. trainers. They returned home on days-long train rides, wearing gum-soled models originally intended for handball, tennis and indoor football, picked up on away days in France, Germany and Italy. Terrace was more than just a look; it was a new era of football fans. What began as a borrowed trend found in the stadiums, became a fashion statement. Honouring a chapter in Puma’s rich 75-year history, Puma’s Palermo collection which is steeped in late ‘70s and ‘80s terrace nostalgia, makes its return to streetwear with bright, playful colors and a classic terrace gum sole!
Better Foam Prowl Slip-On Women’s Running Shoes
Puma’s gym shoes for women are made to keep women’s leg stable and comfortable while they lift weight. The brand has designed women’s gym shoes to suit every occasion, making them ultra versatile to pair with every outfit in their activewear wardrobe. The sleek slip-on design of the Better Foam Prowl Slip-On Women’s Running Shoes incorporates a fresh, athletic upper with asymmetric elastic elements. The pared-down silhouette in sophisticated monochrome is finished with subtle metallic flashes and simple, sweeping tooling. Add a cushioning SoftFoam+ sockliner and you’ve got a cutting-edge look with state-of-the-art comfort. Benefits of lacing on this pair include SoftFoam+: PUMA’s comfort sockliner for instant step-in and long-lasting comfort that provides soft cushioning every step of your day, Flat heel, Low boot, Mesh upper with sock-like construction and elastic overlays, Better Foam midsole, Puma Wordmark at lateral side, Puma Cat Logo at toe and it’s ideal for firm ground surface.
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Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
