Luxury multibrand e-commerce platform Mytheresa has strengthened its partnership with Prada to cover distribution of womenswear, menswear and lifestyle collections to customers worldwide. This development makes Mytheresa Prada’s global e-commerce partner.
Prada Makes Mytheresa Its Global E-commerce Partner
Initially available to Mytheresa’s customers in Europe, Prada menswear, womenswear and lifestyle collections will now be rolled out to all customers in the U.S., Canada, the Middle East and Asia-Pacific. To mark this development, Mytheresa is launching a dedicated editorial story photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
“We are very proud to be now able to offer the wonderful collections of Prada worldwide to our loved customers,” said Michael Kliger, chief executive officer of Mytheresa. “We are very thankful for our successful and strong partnership with Prada and deeply appreciate the trust in us.”
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Mytheresa finalises its purchase of Yoox Net-a-porter
Today, Mytheresa is set to finalise its purchase of Yoox Net-a-porter from Compagnie Financière Richemont, to create a luxury e-commerce mega-group comprising Mytheresa, Net-a-porter and Mr Porter. The group will include the off-season discount retailers Yoox and The Outnet—which will be run separately.
Richemont Italia Holding S.P.A will sell YNAP to Mytheresa with a cash position of €555m and no financial debt, subject to customary closing adjustments. Mytheresa will issue shares to Richemont Italia Holding S.P.A representing 33 percent of its fully diluted share capital and Richemont International Holding S.A. will provide a €100m revolving credit facility to YNAP. Closing of transaction is expected in the first half of 2025.
Mytheresa continues growth trajectory
Mytheresa recently announced financial results for its second quarter fiscal year 2025 ended December 31, 2024 — strong financials with double-digit top-line growth and strong profitability.
“We are very pleased with our results in a still volatile macro environment. With strong, accelerating revenue growth of 13.4% and positive, significantly improved adjusted EBITDA margin of 7.3 percent in the second quarter, we continued our very positive business momentum from the previous quarters and have achieved a significant step up in financial performance in H1 of fiscal year 2025 compared to H1 of fiscal year 2024,” said Michael Kliger, Chief Executive Officer of Mytheresa.
“We have reaffirmed our leadership position in terms of financial performance and reputation in digital luxury. Our clear focus on the high-spending, wardrobe-building top customers sets us apart and allows us to win market share and grow profitably. Strong Top Customer revenue growth, an outstanding average order value and excellent customer satisfaction scores demonstrate our relentless customer focus which is a key success factor for Mytheresa.”
MyTheresa
About myTheresa
Launched by Susanne and Christoph Botschen in 2006, Mytheresa is an e-commerce platform for ready-to-wear, shoes, bags, fashion accessories, lifestyle products and fine jewellery. The highly curated edit of up to 250 brands includes Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, Valentino, and many more. Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive products, leading technology and analytical platforms as well as high quality service operations.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
