British retailer Marks & Spencer has launched an exclusive nightwear collection with Olivia von Halle. The London-based luxury loungewear brand is recognised for its silk pyjamas, dressing gowns and slinky nightdresses inspired by 1920s loungewear.
M&S Collaborates With Olivia Von Halle For Nightwear Collection
The ten-piece capsule collection marks M&S’s first nightwear collection that integrates Olivia von Halle’s design aesthetic like contrast piping, branded buttons, premium French seams, wide cuffs, unique placement prints and satin made with a responsibly sourced viscose blend.
Best accessorised with room service and a pair of velvet slippers, the collaboration reimagines three of Olivia von Halle’s archive prints — stripes, florals or statement cats — for a five star hotel-worthy look you’ll want to show off. Adored by celebrities, Olivia von Halle’s luxurious nightwear and loungewear designs have been spotted on Gwyneth Paltrow, Naomi Watts, Nicole Kidman, Jennifer Lopez and the Hadid sisters.
Commenting on the collaboration, Olivia von Halle, founder and designer, said in a statement: “When I was a child, my mother hated shopping – with the exception of M&S. It was the one place she would go to and as a fashion-hungry teenager… From those early childhood trips, to being fitted for my first bra, a trip to M&S has preceded many exciting milestones in my life and so it was an honour to collaborate with them on this limited-edition capsule collection. They are an icon of the British high street, and I feel so privileged to be able to play a small part in that ever-evolving legacy.”
Charlotte Davies, lingerie director at M&S, added: “We’re delighted to have Olivia von Halle partner with us on such an exquisite collection, bringing together our shared brand values and celebrating her coveted designs and exquisite attention to detail. Elevated nightwear styles like the PJ and wrap really resonate with our customer and so this collection is going to offer them something really special that can’t be found anywhere else on the high street.”
The M&S x Olivia Von Halle collection launches today, April 8, online and in 20 selected stores across the UK, including Marble Arch, White City, Stratford, and Kensington in London, Glasgow, Cambridge, Liverpool, Sheffield, and Tamworth. Prices range from 40 pounds for the cami set to 55 pounds for the pyjama set, which also comes with a matching eye mask set. The shortie pyjama set is priced at 50 pounds, the nightshirt retails for 45 pounds and the robe for 55 pounds. Sizes range from UK 6 to 22.
Olivia Von Halle
After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for the Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini. In 2008 she moved to Shanghai where she continued working as a trend forecaster and luxury brand consultant for different agencies.
Coming home after partying with friends, she would long to ditch her high heels for something glamorous to enjoy a gin and tonic in before sliding off to bed. Inspired by the lounging pyjamas worn by Coco Chanel in the 1920s, she worked with her tailor to design the perfect pair of pyjamas.
In 2011 she returned to London to launch the Olivia von Halle brand at London Fashion Week with a single silk pyjama, the ‘Lila’. The brand received global attention for the Missy tracksuit — a silk cashmere tracksuit that sold out multiple times and has been worn by Gigi and Bella Hadid, Selena Gomez, Rihanna and Oprah Winfrey.
The multinational luxury brand is a champion for empowered feminine glamour. It also makes a promise—to source the world’s highest quality natural fabrics. Their striving for uncompromising excellence lies at the heart of everything they do. Olivia von Halle is, by several miles of ivory piping, the foremost auteur of luxury loungewear and is sold in a select few stores including Harrods, Selfridges and NET-A-PORTER.
M&S Collaborates With Olivia Von Halle For Nightwear Collection
M&S Collaborates With Olivia Von Halle For Nightwear Collection
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
