In March 2025, TikTok sensation Mikayla Nogueira launched her highly anticipated beauty brand, Point of View Beauty. Just months after introducing her skincare line, the influencer has now unveiled her debut makeup products, starting with a lip liner and gloss kit.
Mikayla Nogueira Launches Makeup Line for ‘Point of View Beauty’
The new products, dubbed Amp (K)its, offer a stylish pairing of the original Amp It Amplifying Lip Ampoule and high-impact, color-rich lip liners. The lip liners come in six scented shades, including Vanilla Latte and Strawberry Shortcake. These duos, which retail for $34, provide both lip care and bold, lasting color.
“I’ve gotta tell you, I’ve tried everything—literally thousands of products,” Mikayla shared on her website. “After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, ‘Why doesn’t this exist already?’ So, I decided to create it myself.”
The Amp (K)its are not just about colour—they offer substantial skincare benefits as well. The lip treatment ampoules are infused with nourishing ingredients like argan oil, omega-6 fatty acids, and hyaluronic acid, providing hydration and a glossy finish. The ampoules are paired with Contour It Lip Pencils, which feature a creamy, transfer-proof formula that contours lips with precision. The combination promises high-performance care and sculpted colour.
Per BoF: ‘For the makeup debut, Nogueira is relying on direct-to-consumer e-commerce and TikTok Shop, kicking off sales with a multi-hour livestream on TikTok to demonstrate the six-colour lineup that ranges from the mauve pink Strawberry Shortcake to the deep brown Rich Cocoa. She sees the sales power in the shoppable TikTok livestream format that she’s previously used for POV skincare sales.’
The new launch has generated significant excitement, among her 20 million combined followers on TikTok and Instagram. Fans have been eagerly awaiting her makeup line, drawn to her in-depth product reviews. For Mikayla, engaging with her community is at the heart of her approach as both a creator and an entrepreneur. Her focus on educating her followers about beauty products and empowering them to experiment with makeup aligns with her vision for making beauty more inclusive and accessible.
The Amp (K)its are now available to shop on the Point of View Beauty website, and with Nogueira’s ever-growing influence on social media, they’re poised to become the next must-have beauty staple.
Mikayla Nogueira Launches Makeup Line for ‘Point of View Beauty’
5 creative ways to wear colour cosmetics
Bold Eye Makeup:
Experiment with vibrant eyeshadows in bold hues like electric blue, purple, or bright green. You can blend these shades on your lids for a dramatic effect or use them as eyeliner for a pop of colour that frames your eyes.Monochromatic Look:
Go for a monochromatic makeup look where you use the same colour family across your eyes, lips, and cheeks. For example, pair a soft pink blush, pink eyeshadow, and a pink lipstick for a cohesive and fresh look.Colourful Liner:
Swap your usual black eyeliner for a colourful one. Shades like teal, orange, or yellow can add an unexpected twist to your makeup and make your eyes stand out.Gradient Lips:
Use two different shades of lipstick to create a gradient lip effect. Start with a darker shade in the center of your lips and blend it outward with a lighter colour for a unique, dimensional look.Neon Accents:
Incorporate neon colours for a fun, energetic vibe. Neon eyeshadow or eyeliner paired with a neutral face makeup can make your look bold and attention-grabbing.
About Mikayla Nogueira
Mikayla Jane Nogueira, born on June 13, 1998, in East Freetown, Massachusetts, has become one of the most influential voices in the beauty industry. After earning a bachelor’s degree in communications from Bryant University, Mikayla’s career took a pivotal turn in March 2020 when she began posting beauty content on TikTok. Leveraging her previous experience as a beauty advisor at Ulta Beauty, she quickly gained attention for her candid style and real-talk product reviews, offering a refreshing, no-holds-barred approach to beauty content.
Mikayla’s authenticity resonated with millions, helping her build an engaged following of over 16 million on TikTok and a significant presence on Instagram. In December 2020, she was honoured with the American Influencer Award for Emerging Makeup Artist of the Year. She has since collaborated with major beauty brands such as e.l.f. Cosmetics and Benefit Cosmetics, while also working with eyewear and accessory brands. Her brand partnerships have only solidified her status as a key influencer in the beauty space.
In March 2025, Mikayla took the next step in her career by co-founding Point of View Beauty, a brand that focuses on skin-prep products designed to seamlessly bridge skincare and makeup. Beyond her professional milestones, Mikayla has been open about her personal life, including her marriage to Cody Hawken in 2023, as well as her challenges with online pressure and her husband’s rehabilitation journey. Her commitment to authenticity and transparency remains central to her approach, as she continues to share her unfiltered opinions and acknowledges that what works for her may not always work for others.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
