Juicy Couture announces two-time WNBA All-Star and cultural icon, Angel Reese, as its new global ambassador and creative collaborator. In this partnership, Reese steps into the spotlight as the face of the brand’s Viva La Juicy fragrance and as co-designer of an apparel collection, Angel Couture.
Juicy Couture Names Angel Reese as Global Ambassador and Creative Collaborator
The newly launched Angel Couture campaign showcases Juicy Couture’s most recognizable staples, including velour sets, graphic baby tees, and statement separates, alongside the Viva La Juicy fragrance, now fronted by Angel Reese. Together, the collection and campaign embody the basketball icon’s signature bold confidence and unapologetic authenticity. For Angel Reese, this collaboration represents a full-circle moment, growing up admiring Juicy Couture for its bold, trend-setting style and fearless energy. Known for combining sport, fashion, and pop culture herself, Reese now channels her personal connection into a collection that reimagines the brand’s signature velour and bold graphics through her perspective.
“I grew up loving the brand so representing Viva La Juicy and co-designing my own collection has been incredible,” said Reese. “Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable.” The Angel Couture collection and Viva La Juicy campaign imagery launch on juicycouture.com and are available at select major retailers nationwide.
About Angel Reese
Angel Reese, NCAA Champion and two-time WNBA All-Star, is one of basketball’s brightest superstars already making a significant impact both on and off the court. While her on-court stats are impressive—including setting the WNBA records for the most consecutive double-double games as a rookie and the most double-double games in any player’s first two seasons this year—her off-court endeavors have transcended the sport. After gracing the cover of Vogue earlier this year, receiving honors like being named one of Harper’s Bazaar’s Icons, BET’s Sportswoman of the Year, and securing long-term partnerships with brands like Reebok, Reese’s, Beats, and more, Reese has become a cultural force growing the game and bridging the intersection between women’s sports and the larger cultural zeitgeist. Reese is also a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023 she founded the Angel C. Reese Foundation.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
In addition to its fashion-forward designs, Juicy Couture places significant emphasis on sustainability and contributing to a circular economy. Recognizing the environmental impact of fast fashion, the brand is actively working to reduce waste through its pre-loved product initiative. By encouraging customers to shop resale through their REJUICED line, Juicy Couture offers a stylish and sustainable solution. This initiative not only gives iconic Juicy pieces a second life but also helps keep clothing out of landfills, promoting a more responsible approach to fashion.
Juicy Couture’s dedication to sustainability aligns with its vision of doing good while looking glam. The brand highlights that shopping pre-loved Juicy styles is more than just a fashion choice—it’s an eco-conscious decision that reduces waste and supports sustainable living. By embracing circular fashion, Juicy Couture is showing that it’s possible to enjoy high-quality, glamorous fashion while making positive contributions to the planet. “Shopping resale isn’t just about scoring the ultimate OG Juicy styles, it’s about living sustainably. By giving preloved looks another life you’re keeping these garments out of landfills and eliminating waste,” as per the official website of Juicy Couture. “Do good while looking glam by shopping REJUICED.”
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
