H&M recently united talent from across the music and fashion industry for a special celebration in LA. Billed as a one-off festival, the evening featured performances from Doechii, Robyn, Jamie xx, PinkPantheress, SAILORR, amongst others. The event marks the arrival of the second chapter of the Ethereally Bohemian SS 2025 collection, which nods to the history of music, evoking festival style icons, rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling.
The event paid homage to the heritage and resilience of Los Angeles, while spotlighting the city’s influence on film, music, art and fashion. It united icons with emerging stars, highlighting H&M’s passion for uplifting both established and developing talent, as well as global and local voices. Food and drink partners, including In-N-Out, Pink’s Hot Dogs and Kogi BBQ Tacos, continued the tribute to Los Angeles’ iconic culture.
Guests including Tyla, Amelia Gray, Dakota Fanning, Lisa Rinna, Amelia Dimoldenberg, Dixie D’Amelio and Barbie Ferreira took in the atmosphere as the music set the tone for a night of style and sound. “All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community – the very heart of what H&M is all about,” says Jörgen Andersson, Chief Creative Officer, H&M
The H&M&LA festival was open to all, via social media sign-ups. It continued the spectacular run of open-access celebrations that H&M pioneered last year with a series of global mega-happenings that encompassed a Times Square take-over and various concerts in cities such as London, Paris and Stockholm. H&M is known for its rich history of musical collaborations, and this festival continued that legacy by inviting guests to immerse themselves in sound across two separate stages and a special club, all while exploring a visual world of cinematic moments and digital displays.
The event marks the arrival of the second chapter of the Ethereally Bohemian SS 2025 collection. The collection nods to the history of music, evoking the romantic sheers of festival style icons, the eclecticism of rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling. The second chapter blends these references with a romantic minimalism, bringing clean lines and a sun-kissed palette. The collection will be available online and in stores from 10 April.
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H&M Group
H&M Group is a global fashion and design company, with over 4,000 stores in more than 79 markets and online sales in 60 markets. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group – all to offer customers unbeatable value and to enable a more circular lifestyle.
The company was originally founded by Erling Persson and its current CEO is Helena Helmersson. As one of the pioneers of fast fashion, it has built a broad customer base by offering trend-driven, affordable apparel accessible to a diverse spectrum of shoppers. the widespread popularity is bolstered by its ability to quickly adapt to local fashion tastes, making it appealing to fashion-conscious customers around the world. H&M’s ability to cater to different styles and preferences globally, coupled with its strong e-commerce presence, has helped the fashion brand maintain a diverse and extensive customer base.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
