Bridging generations through style, fashion retailer Gap has just unveiled ‘GapStudio Fall Winter 2025’ with a fashion campaign starring Gwyneth Paltrow and her twenty-one year-old daughter Apple Martin.
GapStudio Fall Winter 2025 starring Gwyneth Paltrow and her daughter Apple Martin
GapStudio By Zac Posen features elevated wardrobe essentials that evolve the brand identity while staying true to its heritage. Recognised for his mastery of structure and detail, Posen brings his signature artistry to every piece. The concept for GapStudio emerged after Zac Posen’s appointment in February 2024. It also houseS his special projects for celebrities, such as the satin two-piece set for Timothée Chalamet on his Oscars press tour last month and a shirtdress for Anne Hathaway last summer.
“GapStudio is where craftsmanship, creativity and culture come together. Inside Gap’s New York HQ, we’ve built a creative studio where I’ve designed looks for the red carpet, and where we’ll continue to collaborate with visionary talent in the future”, he says.
The campaign with Gwyneth Paltrow and her daughter Apple Martin for GapStudio Fall 2025 was photographed by Mario Sorrenti with creative direction by Zac Posen. Shot through the lens of connection and legacy, it captures the beauty of shared style. The accompanying short film, directed by LOOK and Julian Klincewicz, explores how clothing moves through time: borrowed, reinterpreted, and made personal.
In the GapStudio campaign, the mother- daughter duo are spotted in pieces from Collection 3, which include denim staples, slip dresses, faux leather jackets and tailored essentials. “This campaign and collection are about connection through style,” says Zac Posen, who was appointed as Gap Inc.’s executive vice president and creative director in February 2024. “They reflect how clothing moves through time, borrowed, reinterpreted, and made personal. The collection itself was inspired by the feeling of ’90s New York–the music, the energy, the mix of elegance and edge—a moment when modernism and nostalgia collided to create a new style language.”
GapStudio Fall Winter 2025 starring Gwyneth Paltrow and her daughter Apple Martin
The 38-piece Fall 2025 collection, which is now available on Gap’s website, mixes ’90s-era minimalism with a ’60s vibe, playing into GAP’s strength as a wardrobe builder. Gwenyth Paltrow’s classic style is visible in the cotton-poplin pussy-bow blouses while her young daughter’s edgy style complements the denim dresses. That’s not all! Some of the pieces sit in the generational middle ground, such as the satin slip dresses and the wool coats.
“Gap has always been known for campaigns that bridge generations and shape culture,” says As Mark Breitbard, CEO, Gap in an official statement. “This latest chapter continues that legacy, celebrating timeless design, self-expression and the enduring spirit of creativity that defines the brand.”
Per WWD: ‘Gwyneth Paltrow and daughter Apple Martin’s joint fall 2025 campaign for GapStudio generated $1 million in media impact value within one week of the collection’s announcement, according to Launchmetrics.’
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Gap Launches GapStudio By Zac Posen
About GAP
Founded in 1969 by Donald Fisher and Doris F. Fisher as a modest store that stocked Levi’s, American worldwide clothing and accessories retailer Gap Inc. now owns Gap, Banana Republic, Old Navy, Athleta and Intermix and operates in more than ninety countries. The company operates four primary divisions: Gap, Banana Republic, Old Navy and Athleta. Interestingly Gap Inc. is the largest specialty retailer in the United States and third on the international fashion map behind Inditex Group and H&M. The Fisher family remains deeply involved in the company, collectively owning much of its stock, and Richard Dickson is President and Chief Executive Officer of Gap Inc.
Gap, part of Gap Inc, envisions creating a future where fashion is accessible, sustainable, and inclusive. As one of the world’s largest clothing retailers, it strives to inspire customers by providing high-quality, timeless clothing while reducing its environmental footprint. Their long-term goal is to become a leader in the industry by prioritizing sustainability through responsible sourcing, reducing carbon emissions, and fostering a circular fashion economy. Gap also aspires to drive change in the fashion industry by leveraging technology. By integrating digital tools and data-driven strategies, the company plans to enhance online shopping and personalised clothing recommendations.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
