Gap Inc. collaborated with specialty retailer Malbon Golf on June 6, 2025, to launch the Gap x Malbon collection that bridges Malbon Golf‘s signature golf aesthetic with prep-inspired Gap essentials. The collection offers versatile styles designed for the fairway.
Richard Dickson, CEO, Gap inc. posted on LikedIn: “A fresh take on signature golf styles with a modern, prep-inspired twist — no golf experience needed. I’m no golfer, more a hacker, but I’m definitely wearing this collab and have already received major compliments on the bomber jacket! Love seeing golf legend, and five-time PGA tour winner, Jesper Parnevik and his kids showing off their personal style that bridges the generation gap.”
GAP X Malbon Golf
Smart collaborations like Gap x Malbon collection are increasingly transforming golf attire from old school to contemporary and chic. Shop the collection on gap.com and in select Gap stores including Del Monte, The Grove, Garden State Plaza, N. Southport, Dallas Galleria, 2 Folsom, Ross Park, Lincoln Road, 85th & 3rd and Flatiron.
Per GQ: ‘The knit polo, for instance, looks like it should cost at least $200 and will hit hard with high-waisted trousers. The zip polo—which flips the GAP logo into one that reads PAR—evokes the glory of the block striped during its ’90s heyday, and pairs as nicely with washed jeans as it will FootJoy spikes. Same goes for the cable-knit vest and the vintage-tinged quarter-zip… A subtly-striped, double-pleated pair of pants is a sneaky contender for Pants of the Summer: Mall Brand Category. You can find the same chambray-adjacent fabric on some big ol’ double-pleat shorts and a zip vest…”
Gap. Inc. Annual Report Exceeds Financial Expectations
US specialty apparel company Gap Inc., with a portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta, reported financial results for its fiscal year ended February 1, 2025. Net sales of $15.1 billion were up 1% compared to last year, inclusive of approximately 1 percentage point of negative impact from the loss of the fifty-third week.
“We ended the year delivering another successful quarter, exceeding financial expectations and gaining market share for the 8th consecutive quarter,” said President and Chief Executive Officer, Richard Dickson. “For the full year 2024, Gap Inc. delivered positive comps in all four quarters, achieved one of the highest gross margins in the last 20 years and meaningfully increased operating margin versus the prior year. These strong results are underpinned by the momentum we’re seeing in our operational execution, our culture and the reinvigoration of our brands as they climb in the cultural conversation.”
At Old Navy, full year net sales of $8.4 billion were up 2% versus last year. Since Zac Posen joined Gap Inc. as EVP Creative Director and Chief Creative Officer, Gap is executing the brand reinvigoration playbook with excellence, driving increased relevance and revenue. At Banana Republic, full year net sales of $1.9 billion were flat versus last year. At Athleta, there is still work to do to improve the brand’s execution in order to position it to regain momentum. Full year net sales of $1.4 billion were down 1% versus last year.
About Malbon Golf
When Stephen and Erica Malbon founded Malbon Golf in 2017, their vision was to create more than just a specialty golf apparel and accessories brand—they aimed to build a community for golf enthusiasts who sought an alternative to the staid, traditional golf attire and accessories. Their vision was in alignment with the golf apparel market, which “grew from $3.11 billion in 2023 to $3.34 billion in 2024,” per The Business Research Company. “Fueled by golf’s social appeal and fashion trends, it’s poised to hit $4.29 billion by 2028.”
The Malbons succeeded in carving a niche in this golf apparel market since 2018, highlighted by sponsorships of tour professionals Jason Day and Charley Hull, collaborations with Jimmy Choo, Nike, Tag Heuer, and Las Vegas Formula One, among others. By honouring the sport’s rich heritage while integrating it with the creativity of contemporary culture, the brand has opened the game to a broader, more inclusive community.
Malbon Golf
The Malbons’ mission is to make golf relevant to a new generation, combining functionality with a fresh, modern aesthetic that looks fabulous on and off the course. Popular for its bi-weekly product drops, Malbon Golf has collaborated with iconic brands like FootJoy and Jimmy Choo to produce limited-edition collections. Each partnership combines the aesthetics of both brands, showcasing Malbon Golf’s signature style of bold patterns, contemporary silhouettes and striking graphics that transform traditional golf attire.
The brand’s social media presence further strengthens its connection with the golfing community, using engaging content to combine golf culture with fashion and lifestyle. In addition to golf apparel and accessories, Malbon Golf operates retail locations in New York, Los Angeles, Miami, and Carmel, California, as well as stores across Asia and Europe, bringing their vision to a global audience. The specialty golf apparel and accessories brand is now expanding its retail presence with three new stores in Chicago, Washington DC, and Scottsdale. Each store reflects Malbon Golf’s unique ethos, featuring custom-designed fixtures. From golf bags to putter holders and swirled-base clothing racks inspired by the Buckets logo, each detail has been thoughtfully crafted to highlight the brand’s products.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
