Dior has announced the appointment of Mia Goth as brand ambassador of the maison, the newest celebrity recruitment for the collections by Jonathan Anderson.
Dior has announced the appointment of Mia Goth as brand ambassador of the maison
“Mia Goth becomes a Dior ambassador for the collections by Jonathan Anderson,” said the Paris-based house in a press release. “A bold, unique actress, she embodies a modern vision of Dior style through her artistic choices and magnetic charisma with a rare, profoundly independent presence. An alliance that celebrates contemporary femininity and elegance, echoing the House’s perpetually reinvented creative world.”
Mia Goth was among the celebrity guests at Anderson’s menswear show for Dior in June 2025 and joins Mikey Madison and Greta Lee as the new faces of the luxury fashion brand. The appointments of the three brand ambassadors are building excitement ahead of Paris Fashion Week SS26 where Jonathan Anderson’s womenswear line will be unveiled on October 1. The trio joins the existing Dior ambassadors, Jenna Ortega, Jisoo, and Anya Taylor-Joy.
PS This is not Mia Goth’s first rodeo in luxury fashion. Goth featured as one of the faces of Prada‘s La Femme fragrance; she has also appeared in Miu Miu campaigns and walked in the luxury fashion brand’s Fall 2023 show.
Goth, 31, is British actress recognised for her roles in movies, “Pearl” and “MaXXXine”. Other notable films for the star include “The Survivalist”, “Everest”, “A Cure for Wellness”, “High Life “and horror movie, “Suspiria”. The actress is also set to star opposite Jacob Elordi and Oscar Isaac in Guillermo del Toro’s “Frankenstein” where she plays the monster’s bride. Next year, she will appear in Christopher Nolan’s film “The Odyssey,” co-starring Matt Damon, Zendaya, Tom Holland, Anne Hathaway, Robert Pattinson and Charlize Theron. And she will soon begin production on “Star Wars: Starfighter”. the next installment in the Star Wars franchise costarring Ryan Gosling.
Excitement at Dior
Jonathan Anderson was appointed creative director in April 2025, and is the first designer since Christian Dior himself to helm both men’s and women’s collections, including haute couture, ushering in a new era of unified vision at the luxury fashion brand. He presented his debut menswear collection at Paris’ Hôtel des Invalides Madison in June 2025, and the industry is waiting with anticipation to view his womenswear collection.
Anderson set a high bar at LVMH-owned Loewe, transforming the Madrid-based house recognised for leather goods and perfumes into a global fashion brand. “I am incredibly grateful to Jonathan Anderson for the eleven years of unmatched creativity, passion and dedication that he has given to Loewe. With him as its creative director, the House has risen to new heights with international recognition. The Puzzle bag, celebrating its 10th anniversary, has become a true icon, and the brand codes that he has created, rooted in craft, will live on as his legacy,” said Pascale Lepoivre, chief executive officer of Loewe.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
