Tennis star Coco Gauff has collaborated with New Balance and Miu Miu for the next phase of their partnership. For her forthcoming tournaments in Rome, Berlin and Cincinnati, Coco will wear apparel, accessories and footwear by New Balance x Miu Miu both on and off the court.
Coco Gauff Partners With New Balance and Miu Miu
Since their first collaboration for Spring 2022, New Balance X Miu Miu has evolved to partnering with 2023 U.S. Open champion Coco Gauff to style pieces from the newest collection for her tournaments in Rome, Berlin and Cincinnati. On court, Coco will be dressed in tennis ensembles in a colour palette of navy and white with accents of red (Rome), white and green with accents of sky blue (Berlin) and white and royal blue with accents of red (Cincinnati). The pieces were created with a performance-first mindset with a colour-blocked design for a sharp, modern look. Before and after matches, she will wear co-branded technical silk zip-fronted hoodies and track-pants.
On court, Coco will wear co-branded versions of her signature shoe, the Coco CG2, re-imagined by New Balance x Miu Miu. These custom editions of the Coco CG2 are crafted with innovative technology to withstand the demands of a tennis athlete but inspired by Coco’s love of New Balance models. Off court, Coco ear wear new iterations of the New Balance x Miu Miu 530 SL sneakers in leather and mesh, in the same palette.
Coco Gauff Partners With New Balance and Miu Miu
The New Balance x Miu Miu with Coco Gauff collection will be available for purchase from September 10th and for a limited period in selected Miu Miu stores worldwide and on miumiu.com. On that same day, Coco will be the guest of a Miu Miu Select event that will take place in Miu Miu New York 57th St. store in New York: the collaboration will be shown alongside her choice of perfect pieces from the Miu Miu Fall/Winter 2025 runway collection.
About Miu Miu
Italian luxury fashion brand Miu Miu was established in 1992 by Miuccia Prada, as a subsidiary of Prada. Known for its playful yet sophisticated aesthetic, the luxury fashion brand distinguishes itself with a youthful and avant-garde approach to fashion.
Miu Miu has gained a reputation for combining vintage-inspired designs with contemporary trends, often incorporating bold prints, intricate embellishments and a rebellious vibe. Over the years, Miu Miu has expanded its influence in the fashion industry through ready-to-wear collections, accessories, footwear, and eyewear, and consistently positioned itself as an experimental counterpart to Prada.
Miu Miu’s campaigns are impactful, featuring a mix of Hollywood stars and rising talent. Miu Miu Women’s Tales 2011 showcases short films directed by female filmmakers, highlighting themes of femininity and empowerment. The Icons campaign, featuring celebrities Emma Corrin, Sydney Sweeney, and Sadie Sink, reinforces its status as a favourite among stylish creatives. Miu Miu Spring 2023 campaign featuring Kendall Jenner and Gigi Hadid emphasises the brand’s balance of high fashion and wearability.
Strong brand identity, creativity and dynamism continue to foster desirability. Andrea Guerra, Group CEO, commented in a company release: “We progressed through the year with another quarter of high-quality, like-for-like growth, supporting our positive trajectory in both revenue and margins. Our brands remain desirable and relevant, thanks to the strength and consistency of their identity, creativity and sharp positioning.”
About New Balance
New Balance began in 1906 as a one-man operation manufacturing arch supports and today has evolved into a multinational corporation, retailing sports footwear and apparel worldwide. Headquartered in Boston, MA, it has the following purpose: the company empowers people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 12,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion.
The footwear brand owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance is celebrated for its advanced technologies, such as Fresh Foam and FuelCell, which enhance the performance and comfort of its products. Upholding its values of inclusivity, the brand designs products that cater to athletes of all levels, from professional competitors to everyday fitness enthusiast
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
