Authentic Brands Group has inked a licensing agreement with RobSol Indústria Óptica for Reebok eyewear in Brazil. RobSol will design, manufacture and distribute Reebok eyewear, accessories and swim goggles in the region. The new line will feature sport-inspired designs, offering frames engineered and crafted with premium materials that reflect its commitment to quality and performance.
Authentic Partners With Robsol for Reebok Eyewear
The Reebok Eyewear collection launched on November 24, 2025, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.
“This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products” said Bruno Pedroso, Head of Brazil at Authentic. “RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.”
“We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,” said Zhao Fengdi, CEO, RobSol Indústria Óptica in a company statement. “Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.”
The partnership underscores Authentic’s strategy to strengthen Reebok’s footprint in key global regions through strategic local agreements that expand the brand’s visibility and accessibility across product categories.
About Authentic Brands Group
Authentic Brands Group is a leading sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering storytelling and marketing that brings each brand to life. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries. The portfolio includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group, it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
About RobSol Indústria Óptica
Robsol Indústria Óptica, founded in the early 2000s and headquartered in São Paulo, is one of Brazil’s leading eyewear manufacturers and distributors, with over two decades of experience in the industry. The company is known for its robust production capabilities, innovation-driven approach, and exclusive collection designs. Its operations include proprietary manufacturing facilities in both Zhejiang, China and Pouso Alegre, Brazil, reflecting its strategic growth and global integration.
Robsol’s portfolio spans a wide range of eyewear products, including prescription frames and sunglasses, designed for diverse market segments. It manages a mix of in-house and licensed brands that cater to various consumer profiles — from celebrity-driven lines such as Sabrina Sato Eyewear, Carmen Vitti by Carla Diaz, and Femme Paris by Deborah Secco, to lifestyle and youth-oriented collections like Disney (kids), Ecko Unltd, Fox Eyewear, and Romano. Each line highlights Robsol’s commitment to contemporary design, quality materials, and consumer-driven innovation.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok quickly established itself as a leader in sportswear, pioneering the development of high-performance athletic shoes for a range of activities, including running, aerobics, and cross-training. The brand gained widespread recognition in the 1980s with the release of its iconic Reebok Freestyle, a shoe designed for women in aerobics. Today, Reebok continues to combine cutting-edge technology with style, catering to athletes and fitness enthusiasts while maintaining its reputation for quality, performance, and a commitment to pushing the boundaries of sportswear innovation.
Reebok’s vision is deeply rooted in its legacy within the fitness industry, aiming to leverage its heritage as a catalyst for innovation and competitive excellence. As a trailblazer in designing sportswear, Reebok seeks to build on its storied past to create cutting-edge products. The brand’s commitment to innovation is reflected in its continuous effort to anticipate and set new standards in sportswear. By drawing on its historical achievements and contemporary aesthetic, Reebok positions itself as a leader dedicated to shaping the future of fitness and athletic performance.
At the core of Reebok’s ethos is a dedication to empowering every individual- be it professional athletes, fitness enthusiasts or children on the playground- to realise their full potential. Through its thoughtfully designed products, motivational initiatives and partnerships, Reebok aims to inspire and equip people to reach their highest aspirations. By fostering an environment that encourages excellence and supports personal growth, Reebok strives to help consumers, athletes, artists, partners and employees transcend their limitations and achieve goals they once deemed unattainable. The company currently operates in 80 countries with approximately 400 freestanding stores around the world.
Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. The brand currently operates in 80 countries with approximately 400 freestanding stores around the world.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
