The semi-finals of the LVMH Prize for Young Fashion Designers shortlisted twenty designers selected by a jury including Law Roach, Edward Enninful, David Sims, and Pat McGrath. Another presentation will take place on September 3 to pick the winners of the LVMH Prize, the Karl Lagerfeld Prize, and the Savoir-Faire Prize. 

The eight shortlisted fashion brands for th LVMH Prize include AlainPaul, France; All-In, Norway; Francesco Murano, Italy; Soshiotsuki, Japan; Steve O Smith, United Kingdom; Tolu Coker, United Kingdom; Torisheju, United Kingdom; and Zomer, Netherlands.

“On the occasion of the twelfth edition of the LVMH Prize, the collections of the semi-finalists highlighted a rich diversity of backgrounds and creative visions,” says Delphine Arnault, the daughter of Bernard Arnault and CEO of Dior. “They each displayed an inspiring level of expertise in tailoring, craftsmanship, as well as great refinement… I wish all the candidates the best of luck and look forward to seeing them again at the 2025 LVMH Prize final.”

The eight shortlisted brands will take part in the final to be held on 3 September at the Fondation Louis Vuitton. On this occasion, the selected designers will present their creations to the LVMH Prize Jury, who will then choose the winner of the LVMH Prize, the Karl Lagerfeld Prize and the Savoir-Faire Prize, a distinction that rewards excellence in craftsmanship, technical innovation and the sustainable approach of the brands.

The LVMH Prize rewards the winner of the LVMH Prize for Young Fashion Designers with a 400,000-euro endowment and a tailored mentorship by LVMH teams. Moreover, the winners of the Karl Lagerfeld Prize and of the Savoir-Faire Prize each receive a 200,000-euro allocation and enjoy a one-year mentorship by LVMH teams. Finally, every year the Prize distinguishes three young fashion school graduates. Each winner, as well as their school, will receive 10,000 euros and join the design studio of one of the group’s Houses for one year.

Meet The 8 Shortlisted Designers 

Alainpaul

Alain Paul was born in Hong Kong in 1989. In 1997, his family relocated to France where he enrolled in the École Nationale de Danse de Marseille. His upbringing was shaped by contemporary ballet. At 18, he sought a new creative outlet for the self-expression he had experienced through ballet and studied fashion in Paris. He joined Vetements from 2014 to 2017. Between 2018 and 2022, he served on Virgil Abloh’s design team at Louis Vuitton. Alain Paul co-founded his eponymous label, Alainpaul, with his husband Luis Philippe in 2023. Their debut collection was unveiled during Paris Fashion Week in October 2023.

All-in

All–In is a fashion brand and magazine founded by Benjamin Barron and Bror August Vestbø. Established as a magazine in 2015, the first collection was unveiled in 2019—recontextualising existing garments, depicting familiar yet unplaceable characters. Their work draws inspiration from heightened constructions of femininity I.e. a beauty pageant queen, pop star, debutante. The publication and collections continuously resonate with each other, exploring parallel themes across both platforms.

Francesco Murano

Francesco Murano, born in 1997, graduated in fashion design from IED in Milan in 2019, winning the Camera Moda Italiana fashion award. Noticed by Zerina Akers, Beyoncé’s stylist, Murano’s designs were worn by the artist at the 2020 Grammys. In 2020, he won “Who is On Next?” by Vogue Italia. His brand, launched in 2021, merges classical and baroque art with modern contradictions, balancing rational and irrational elements. In 2024, Murano received a Grant from the Italian Fashion Trust, and one of his Fall/Winter 2025 dresses appeared on the cover of Vogue Italia’s December 2024 issue.

Soshiotsuki

Soshi Otsuki was born in Chiba, Japan, in 1990. He graduated from the Bunka Fashion College in menswear. He also attended Coconogacco fashion school. Soshi launched the menswear label Soshiotsuki in 2015. After his second collection, he was shortlisted for the 2016 LVMH Prize. He received the 2019 Tokyo New Designer Award. The design philosophy of Soshiotsuki comes from a personal interest in Japanese classical performing arts and he transforms Japanese traditions into fashion through craftsmanship and sharp tailoring.

Steve O Smith

London-based designer Steve O Smith explores the intersection between drawing and garment construction. During his MA at Central Saint Martins, he developed a distinctive process that uses fabric appliqué and precise pattern cutting to translate drawn lines into wearable forms. The collection of garments convey fluidity and movement, echoing the gestural qualities of hand-drawn marks. Smith approaches each garment as a drawing in its own right, working on a made-to-order basis to create pieces that express the language of line and form.

Tolu Coker

Tolu Coker, a British-Nigerian designer and multi-disciplinary artist, founded her eponymous brand in 2021 to redefine luxury through sustainability, inclusivity and cultural preservation. Rooted in her heritage and inspired by a family history of social activism, the brand embodies reformative luxury, merging quality tailoring, craftsmanship and cultural storytelling. Tolu Coker blends traditional techniques such as batik, loom weaving and hand-embroidery with innovative technologies, creating collections that bridge past and future. Beyond fashion, the brand’s multidisciplinary projects – spanning exhibitions, films, and global initiatives – transforming luxury into a platform for equity, heritage, and impactful design.

Torishéju

Torishéju Dumi launched Torishéju to redefine the boundaries of contemporary fashion. Her mother’s passion for nineteenth-century design and art exposed her early to fashion, while her Nigerian-Brazilian, Catholic upbringing plays a pivotal role in her work, with religion, tradition and spirituality serving as enduring themes. A Central Saint Martins MA Fashion graduate and an alumna of the Sarabande Foundation, she gained experience at Céline under Phoebe Philo, Ann Demeulemeester, Giles Deacon, and Sibling London. Torishéju seeks to expand prevailing notions of Black artistry. Her work delves into the folklore and traditions of her heritage, presenting a deeply personal vision.

Zomer

Danial Aitouganov graduated from the Amsterdam Fashion Institute and worked in fashion houses such as Alexander Wang, Chloé, Burberry and Louis Vuitton. With his diverse international background, Danial combines high-end fashion with commercial appeal, creating ready-to-wear collections and designing jewellery, bags, and shoes. In 2023, he launched his own brand, Zomer, with his best friend, the stylist Imruh Asha. Zomer draws inspiration from contemporary art and culture, featuring vibrant colours, unique textures, and bold shapes, merging fun with sophisticated, innovative designs.

What Is The LVMH Prize for Young Fashion Designers?

LVMH launched its Prize for Young Fashion Designers in 2013. This competition is open to fashion designers from all over the world aged between 18 and 40 who have created at least two womenswear, menswear or genderless ready-to-wear collections. Since the foundation of LVMH, the Maisons have all been inspired by a passion for creativity and innovation while nourishing an exceptional heritage rooted in time-honoured know-how. As Bernard Arnault explains: “Innovation is more powerful when it springs from a preserved heritage.”

LVMH has for many years supported the world of fashion globally through corporate philanthropic initiatives, including :

  • the ANDAM Fashion Awards (Association Nationale de Development des Arts de la Mode)
  • the Hyères International Fashion and Photography Festival
  • Central Saint Martins College of Art and Design in London
  • the investment fund for young designers created by the French Ministry of Culture and Communication.

This passion has led the LVMH Group to launch the LVMH Prize for Young Fashion Designers, which helps drive the momentum and emergence of fresh talent that is essential to the vitality and diversity of the fashion ecosystem, a role that is perfectly in phase with the responsibilities of the world leader in luxury.