Woolmark has collaborated with COLOURizd, pioneers in dry textile colouring processes, to introduce a revolutionary new method to dye wool and wool blends. This marks a major stride toward sustainable innovation in the textile industry.
COLOURizd QuantumCOLOUR is a cutting-edge yarn colouring process that can significantly reduce resource consumption. Using just 0.5L of water per kilogram of yarn, this technology eliminates the need for bleaching, pre-treatment and wastewater discharge, making it a reduced resource-intense colouration process, where only the wetting agent and pigment binder system are required.
“After extensive testing on Merino wool and wool blends, we realised the team at COLOURizd™ is on to something truly revolutionary for the wool industry,” said Woolmark General Manager Processing Innovation and Education Extension Julie Davies. “The Quantum COLOUR™ process provides durable solutions, creating faded-to-saturated tonal depths of colour for wool and wool blends. And since it uses very little water, suppliers can choose to colour wool and wool blend yarns without the need for wastewater processing infrastructure.”
Traditional dyeing requires chemicals like caustic soda, acids, bleach, and salts, all washed in with between 60 and 120 litres of water per kilogram of yarn. The COLOURizd™ method uses none of these chemicals, instead utilising a bluesign® certified pigment and binder injected into a yarn fibre bundle. The result is a process that allows for a range of colours and supple textures.
“Woolmark represents the gold standard within the wool industry and they will be instrumental in helping to offer our lower impact, higher performance process to new markets,” said COLOURizd™ CEO Jennifer Thompson. “Our current clients include Kontoor Brands (Wrangler and Lee), Cone Denim, and GANT, and working with Woolmark will allow us to reach an entirely new market, bringing sustainability and performance solutions to wool manufacturers around the globe.”
RELATED ARTICLES
Duran Lantink Wins 2025 International Woolmark Prize
Woolmark Launches Recycled Wool Specification
Successfully validated on Merino wool, as well as blends with cotton, TENCEL and nylon, on a range of yarn counts from 30/2NM to 80/1NM, this pigment process meets all standards for colourfastness and durability. Assessed through authorised laboratory partners, Woolmark testing was carried out on yarns, fabrics and garments, showing the technology delivers consistent colour performance and long-lasting wear. Subsequently, Woolmark and COLOURizd™ will introduce this new technology during Pitti Immagine Filati on July 1-3, in Florence.
Woolmark: The global network of wool champions
Initiated by Australian wool growers who perceived the need for a collective body to represent their fibre worldwide, Woolmark, a non-profit commits to fibre quality of and works alongside woolgrowers to research, develop and market Australian wool and invest in scientific solutions to manage the eco-credentials of their wool-growing enterprise. A pioneer in the wool market position as a natural, circular and regenerative solution, Woolmark bridges the gap between the global fashion industry and Australia’s sheep farmers. It caters to some of the challenges created by fast fashion.
The Woolmark Company’s global network of wool champions the benefits and eco-credentials of Merino wool. From eco-warriors to high-performance athletes, their ambassadors choose natural, renewable and biodegradable Merino wool in their everyday lives. These personalities include Ben Simmons, professional basketball player; Sara Nuru, co-founder of social food start-up nuruCoffee; Luna Rossa Prada Pirelli; Ryan Robinson; professional highliner and adventure athlete; Dorian van Rijsselberghe, Olympic windsurfing champion; and Lauren Singer, CEO of Package Free Shop, CEO and Founder of The Simply Co. and the Founder of Trash is for Tossers.
About COLOURizd™
COLOURizd™ strives to revolutionize the textile industry through innovative and sustainable technologies that prioritize the health of our planet and communities. COLOURizd™ is committed to transforming traditional wet processes into a dry factory environment, leading the way in eco-friendly textile manufacturing to create a world where fashion is produced with minimal environmental impact and maximum social responsibility, making sustainable fashion accessible and affordable for all.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
