Varun Bahl is an Indian fashion designer born in Delhi. Bahl finished the National Institute of Fashion Technology (NIFT) in New Delhi. He launched his own brand in the year 2001. Varun Bahl has received international acclaim for his work, specially for his Spring/Summer Collection 2004 in Italy which won the ‘Best of the Season’ award.
Bahl graduated from the National Institute of Fashion Technology (NIFT) in New Delhi. He started his own label in the year 2001. Three years later, Varun Bahl received international acclaim by showcasing his Spring/Summer Collection 2004 in Italy which won the ‘Best of the Season’ award amongst against 20 competing designers from around the world. Varun Bahl is mainly known for his innovative use of exclusive fabrics and the intricate detailing of his work.
Varun Bahl is one of the few remaining artists and couturiers in the Indian fashion industry, known for his fashionable, global and unique clothes.
Varun Bahl is one of the few remaining true artists and couturiers’ in the Indian fashion industry. He is one of a handful of designers who have stuck true to his style and artistry in the onslaught of tasteless commercialization of the fashion design business.
Best known for creating style signatures within global styling cues so that his clothes are fashionable but unique, blending the classic with the contemporary, the antique with the new and innovative use of fabrics to create a dreamy love affair for today’s kind of customer – a reflection of elegance, avant-garde, non-conformist yet rooted in classics.
The label’s passion for both the design process and the ultimate garment is fueled by the designers artistic sensibility and discerning eye for detail. The belief of the label is to pave the way for couture to be embraced as part of one’s daily wardrobe with the generous use of exotic motifs and rich luminous tones like old rose, fuchsia and reds reflecting luxe glamour that makes a statement.
As per his own words: “It’s been my dream to have a prêt, ready-to-wear brand. It did take me a while to get it all right and I’ve been working on this for a year now. I hope to give amazing prices and quality—it’s a very attractive price point with premium-quality fabrics and hand embroidery. The aim is to reach out to more people than couture can reach”.”It’s contemporary Indianwear for the young in age, and young at heart. These are clothes that people wear every day and a few evening looks. Varun Bahl couture is all about flowers. This label too is all about flowers. We’ve created a five-petal flower which is used to create all the patterns (on the garments), whether it’s a damask, check, stripes or a floral jaal. There are no straight lines—a line is created by placing a lot of five-petal flowers together”.