Tumi

Summary

TUMI is a globally renowned brand specialising in premium luggage, travel accessories, and lifestyle products. Known for its innovative design, durability, and attention to detail, TUMI’s products combine cutting-edge technology with elegant craftsmanship. Whether it’s their iconic ballistic nylon suitcases, sleek backpacks, or versatile travel organizers, the brand is synonymous with sophistication and performance. TUMI’s commitment to quality is reflected in its rigorous testing standards and lifetime service programs, making it a trusted choice for professionals, frequent travelers, and anyone seeking a seamless travel experience.

History

In 1974 Charlie Clifford– a former Peace Corp volunteer and importer of leather bags from South America- started his own business selling rugged leather bags in South Plainfield- New Jersey. Nearly thirty years later he sold his company (named Tumi after an ancient ceremonial knife from Peru) to a private equity firm. He had always listened carefully to consumers, salespeople and employees and that paid off in spades.

In the Seventies post-hippies loved the handcrafted leather and in the Eighties he hired Jeff Bertelsen to oversee production and quality control and created the iconic Tumi look in 1983 — a wide opening with a U-shaped zipper and organisational pockets that made packing easier for frequent-flyers. Shortly the iconic luggage brand began trading on the New York Stock Exchange… pricing its initial public offering at $18 a share.

During this time, he decided not to limit the look to leather and began using heavy-duty ballistic nylon that was originally designed for flak jackets. People could buy small leather carry-on pieces and check the larger nylon pieces without worrying about damage. Shortly he discontinued the rugged leather products and developed a line with Bloomingdale’s using soft napa leather.

“While some travelers like to pack light, others prefer to have enough wardrobe options to survive an apocalypse. Every traveler is different and therefore his needs are also often starkly different. TUMI recognizes the unique way in which every traveler packs for his trips be it for work leisure or both…” per GQ. “There is no other product made like Tumi”- per a company release- that described the brand philosophy: unique, lightweight, durable and high-performance luggage and travel accessories including men’s leather wallets and agendas.

The luxury luggage brand collaborated with fashion designer Anish Kapoor to produce “PowerPack Backpack” that used solar technology for charging phones and PDAs and shortly inked a licensing deal with Italian motorcycle manufacturer Ducati for a collection of eight co-branded pieces. Aware that thousands of travellers lose their bags every year.. TUMI created the iconic TUMI Tracer product recovery program which helps reunite customers with their lost or stolen luggage and business cases. How does the brand achieve this? The team inserts a metal plate with a unique registration number in each of its bags so customers can register for Tumi Tracer and be reunited with their bag if it is lost and found.

Per Forbes “The brand is well known worldwide as the leading luggage and accessory-maker for those whose lifestyle involves world-class business, performance luxury, and of course, travel. Since 1975 Tumi has created essentials designed to upgrade the different aspects of the jet-setting traveler’s lifestyle with masterfully crafted and functional products. TUMI has been expanding its view on the globe-trotting man since that first stitch including fragrances in its offering of premium luxury products.”

Sustainability lies at the core of the luxury luggage brand. TUMI continually explores new and different recycled materials and components. Its recycled collections use fabric made from post-consumer recycled plastic bottles as well as from recycled nylon. Per the company: “Sustainability affects all of our operations and so we’ve created a roadmap to help us on the journey. It has four areas: Innovative Products- Carbon Action- Thriving Supply Chains- People Focused… We’re working with our operations around the world to reduce carbon emissions by 15 per cent and transition to 100 per cent renewable energy by 2025, doing our part to preserve the world’s beautiful places.”

In 2004 London-based private equity firm Doughty Hanson and Co acquired Tumi for a reported sum of $276M. The takeover came with a reduction in price of their product line and a change in warranty from lifetime to five years. Jerome Griffith was appointed CEO in 2009 and Joseph R. Gromek was named Chairperson a few years later. On March 4, 2016 Samsonite announced it would acquire Tumi in an all-cash transaction worth a reported sum of US$1.8Bn. Today, TUMI is well-known to frequent travelers for its high-end quality luggage and travel accessories.

Mission Statement

Tumi’s mission, “To help people perfect their journey and make their lives easier,” reflects the luxury brand’s commitment to creating products that enhance the travel experience through innovation, quality, and thoughtful design. This mission goes beyond offering functional luggage; it speaks to the company’s dedication to anticipating the needs of travelers and providing solutions that simplify and elevate their journeys.

Whether it’s through advanced organizational features, durable materials, or smart technology integration, Tumi aims to reduce the stress of travel and enable users to focus on what truly matters—whether that’s exploring new destinations, achieving business goals, or simply enjoying the journey. In fulfilling this mission, Tumi constantly innovates to improve the comfort and convenience of travel. Their products are designed with a deep understanding of the challenges that travelers face, from security and mobility issues to maintaining a professional appearance on the go.

Tumi’s integration of features like the Tumi Tracer® tracking system, expandable compartments, and ergonomic handles demonstrates their proactive approach to problem-solving. By combining form and function in a seamless way, Tumi ensures that their customers are equipped with reliable and stylish gear, helping them travel more efficiently and confidently. This relentless pursuit of perfection in their product offerings is a testament to Tumi’s mission of making every journey as smooth and enjoyable as possible.

Vision

TUMI is committed to sourcing responsibly and minimising its products’ environmental impacts. The core team takes targeted action where they can make a meaningful impact on the environment, building durable and repairable products that are made to last, while increasing its use of recycled, sustainable and innovative materials. The team envisions leaving the world better than they found it and their efforts in Diversity and Inclusion, Sustainability and Philanthropy are some of the steps they’re taking to get there.

The Tumi team focuses on areas where they can make a tangible difference, actively pursuing initiatives that enhance both product and planet. Whether it’s through the adoption of environmentally friendly materials or the development of products that support a circular economy, Tumi is at the forefront of sustainable innovation. Their vision extends beyond just creating high-quality accessories; it is about fostering a culture of responsibility and innovation that challenges the status quo in the travel and business accessory industries.

In addition to sustainability, Tumi is dedicated to creating a more inclusive and supportive world. Their efforts in diversity and inclusion, sustainability, and philanthropy are integral to their overarching goal of leaving the world better than they found it. By building a diverse team and supporting community initiatives, Tumi not only enriches its corporate culture but also contributes positively to society. These values drive the brand forward, reinforcing their mission to make meaningful impacts that go beyond the products they create.

Key Team

Jerome Griffith, former president and chief executive officer of The Warnaco Group Inc., became CEO of Tumi Holdings Inc. in 2009. In December 2013, Joseph R. Gromek was named Chairperson of Board of Directors.

Products and Services

Tumi’s luggage collection exemplifies both style and functionality, making it a top choice for travelers worldwide. Known for its exceptional craftsmanship, each piece is constructed from high-quality materials that ensure durability and long-lasting use. The collection features a variety of designs, ranging from sleek carry-ons to spacious checked bags, all equipped with smart features like built-in USB ports and expandable compartments.

Tumi’s attention to detail is evident in the thoughtful organization systems inside each bag, which help keep belongings neatly arranged and easily accessible. The brand’s innovative approach to luggage design not only caters to the practical needs of modern travelers but also offers a sophisticated aesthetic that sets it apart from the competition. In addition to its robust construction, Tumi’s luggage collection incorporates cutting-edge technology to enhance the travel experience. Many pieces come with the Tumi Tracer®, a unique tracking system that helps locate lost or stolen bags, providing travelers with peace of mind.

The use of lightweight materials, combined with precision-engineered handles and wheels, ensures smooth maneuverability and reduces the strain of carrying heavy loads. With a variety of styles and colors available, Tumi offers something for every traveler, whether they prioritize fashion, functionality, or both. This combination of innovation, elegance, and practicality makes Tumi a standout choice for anyone seeking premium travel gear.

Awards and Recognition

TUMI has earned worldwide acclaim as a leader in luxury travel and lifestyle products, celebrated for its exceptional quality, innovation, and design. Its products have become synonymous with sophistication and reliability, gaining a loyal following among business professionals, frequent travelers, and discerning customers. The brand’s consistent commitment to excellence has led to numerous accolades and awards, including recognition for its innovative use of materials like ballistic nylon and its cutting-edge luggage designs. TUMI is frequently endorsed by industry leaders, celebrities, and travel experts, solidifying its status as a trusted and iconic name in the premium luggage market.

Beyond individual acclaim, TUMI’s impact on the travel industry as a whole is profound. The brand’s pioneering efforts in combining durability with elegant design have set a new standard for modern luggage and travel accessories. TUMI’s forward-thinking approach, such as the integration of smart travel technology like built-in tracking and charging solutions, has influenced competitors and redefined consumer expectations. Its products are often highlighted in luxury travel guides and have been featured in major publications and media platforms, further cementing its reputation as a trailblazer. With a strong global presence, including exclusive partnerships with airlines and retailers, TUMI continues to shape the future of travel gear with unparalleled style and innovation.

References

• Official website TUMI
• TUMI CEO shares tips on packing WSJ
• Facebook page of TUMI Facebook
• Russell Peters picks out travel bags from TUMI for every type of traveler GQ
• Twitter page of TUMI Twitter
• Interview with CEO Jerome Griffith Destinations Of The World
• LinkedIn page of TUMI LinkedIn
• Jonathan Adler collaborates with Tumi Vogue
• Sustainability is the brand’s core focus TUMI
• The TUMI | McLaren Collection GQ
• Instagram page of TUMI Instagram
• TUMI Launches a fragrance: Atlas Forbes
• Youtube channel of TUMI Youtube
• How TUMI Took Anthony Ramos And His Bag Game To New Heights GQ
• Wiki page of TUMI Wikipedia
• How TUMI transformed its customer service Forbes
• TUMI timeline and history TUMI
• 8 One-of-a-Kind Tumi Bags by the CFDA/Vogue Fashion Funders Vogue
• How I Did It Inc. Magazine
• TUMI And McLaren Launch Heavy-Duty Luggage Forbes