Starface

SUMMARY

Since Julie Schott and Brian Bordainick launched acne care brand Starface in 2019, it has transformed pimple care from a skincare solution into self-expression. The brand gained prominence with its signature Hydro-Stars—bright yellow, star-shaped hydrocolloid pimple patches designed to be worn as a playful accessory rather than just a treatment. Starface has since expanded its product line to include cleansers, moisturisers, and lip balms, and has collaborated with notable brands like Glossier and Hello Kitty.

ORIGINS AND HISTORY

Julie Schott, a former beauty editor at ELLE, and entrepreneur Brian Bordainick co-founded Starface in 2019 with the aim of transforming the acne care experience. They sought to challenge the traditional, often clinical, approach to acne treatment by introducing products that were not only effective but also fun and aesthetically appealing. Their flagship product, the Hydro-Star pimple patch, was designed to be worn as a visible accessory – turning a typically private skincare concern into self-expression.

Following the success of the Hydro-Stars, Starface expanded its product line to include cleansers, moisturisers, and lip balms, all maintaining the brand’s signature playful aesthetic. The introduction of the “Big Yellow” compact, a reusable mirror case for the Hydro-Stars, further solidified the brand’s commitment to combining functionality with fun design. These innovations helped Starface carve out a unique niche in the skincare industry, appealing to consumers seeking both efficacy and enjoyment in their skincare routines.

Starface’s approach to acne care attracted attention from various cultural icons and brands. The brand collaborated with Glossier to create a limited-edition line of pimple patches featuring nostalgic designs, which was well-received by fans of both brands. Additionally, Starface partnered with Hello Kitty, Sesame Street, and Marc Jacobs’ Heaven line, further cementing its status as a brand that merges skincare with pop culture.

In 2022, Kara Brothers joined Starface as President & General Manager, bringing a wealth of experience from her previous roles in the tech industry. Under her leadership, Starface expanded its retail presence to over 20,000 locations, including major retailers like CVS, Target, and Boots. This strategic expansion contributed to a significant increase in revenue, from $5 million to $90 million in just four years. Brothers’ leadership has been instrumental in scaling the brand while maintaining its core values of inclusivity and fun.

Starface has cultivated a strong community through its engaging social media presence, particularly on platforms like TikTok. The brand encourages user-generated content, with fans sharing their experiences and creative uses of Starface products. This community-driven approach has fostered a sense of belonging among consumers and has been pivotal in the brand’s growth. The brand plans to expand its product offerings and explore new markets, both domestically and internationally.

VISION

Julie Schott envisioned Starface as a platform for individuals to express themselves, irrespective of their skin condition. By transforming acne care into a form of self-expression, Starface encourages users to embrace their imperfections and view them as unique aspects of their identity. This vision appeals to younger consumers seeking authenticity and empowerment in their beauty routines. The brand’s approach challenges traditional beauty standards that often marginalise individuals with acne-prone skin. Through its inclusive messaging and playful products, Starface promotes a more realistic and accepting portrayal of beauty, where acne is not something to be hidden but celebrated. Starface also aims to create a community where individuals feel supported and connected through shared experiences. The brand’s emphasis on community engagement and user-generated content fosters a sense of belonging among its customers.

MISSION STATEMENT

Starface’s mission is to transform the acne care experience by making it more inclusive, fun, and empowering. The brand strives to eliminate the stigma associated with acne and encourage individuals to embrace their skin’s natural state. At the heart of Starface’s mission is the promotion of self-acceptance. By offering products that celebrate rather than conceal acne, the brand encourages individuals to accept and love their skin as it is. This commitment to self-acceptance is reflected in the brand’s messaging and product design, which prioritise authenticity and positivity. Starface seeks to inspire confidence in its customers by providing products that not only address skincare needs but also uplift and empower. The brand’s playful and inclusive approach aims to make individuals feel good about themselves, fostering a sense of confidence that extends beyond skincare.

EXECUTIVE BOARD

• Julie Schott – Co-Founder & CEO

• Brian Bordainick – Co-Founder

• Kara Brothers – President & General Manager

• Cara Davis – Vice President, Operations

PRODUCTS AND SERVICES

The Hydro-Stars are Starface’s flagship product—bright yellow, star-shaped hydrocolloid patches designed to treat pimples while making a playful fashion statement. These patches are available in various colours and designs, including limited-edition collaborations with brands like Glossier and Hello Kitty. They have become a symbol of self-expression and confidence among users. In addition to pimple patches, Starface offers a range of skincare products aimed at supporting acne-prone skin. This includes cleansers, moisturisers, and pore strips, all formulated to be gentle yet effective. Expanding its product offerings, Starface introduced a line of lip balms under the “Star Balm” name. These balms come in various flavours and are designed to provide hydration while maintaining the brand’s fun and inclusive ethos.

AWARDS AND RECOGNITION

Starface’s innovative approach to skincare has garnered numerous accolades. The brand was named “Brand of the Year” at the 2023 Glossy Beauty Awards, recognising its impact on the beauty industry. Additionally, Starface’s Hydro-Stars pimple patches were named “Best Pimple Patches” at the GQ Grooming Awards in 2022.