Paloma Wool

SUMMARY

Paloma Wool is a Barcelona-based luxury label founded in 2014 by Paloma Lanna and Tana Latorre. This small-batch fashion brand empowers local production and educates its consumers about supporting homespun knits that make an impact. Initially launched as an art project, the brand has evolved into a globally recognised entity known for its minimalist designs, artistic collaborations, and commitment to sustainability. Paloma Wool’s aesthetic combines Mediterranean influences with contemporary fashion, offering women’s and men’s apparel, accessories, and footwear. The brand has garnered a dedicated following through its distinctive visual identity and emphasis on local production and limited-run collections.

HISTORY

Paloma Wool was established in 2014 by Paloma Lanna, a business graduate from Barcelona. Drawing inspiration from her upbringing in the fashion industry—her parents founded the clothing brand Nice Things—Lanna sought to create a brand that merged fashion with art and photography. The inaugural collection featured 15 numbered sweatshirts adorned with analogue photographs from Lanna’s travels, alongside simple dresses and separates. This approach resonated with the Instagram community, propelling the brand into the spotlight.

In the subsequent years, Paloma Wool expanded its offerings, incorporating bold prints, bright colours, and collaborations with local artists. The brand’s aesthetic evolved, embracing minimalist designs and diverse colour palettes. A standout piece is the Leandra shirt, a white button-up featuring line drawings of women. By 2019, Paloma Wool began hosting pop-up shops in major cities worldwide, including New York, Milan, and Seoul. These events allowed the brand to engage directly with its audience, fostering a deeper connection and understanding of consumer preferences.

The brand’s commitment to sustainability became more pronounced over time. Paloma Wool emphasised local production, limited manufacturing, and responsible consumption. Collaborations with artists and artisans further reinforced the brand’s dedication to ethical practices and creative expression. Per Vogue Business: “Paloma Wool garments are produced locally, at family-owned factories predominantly in Spain, but in Italy and Portugal too. In addition to selling DTC, the brand works with key retailers such as Ssense, Nordstrom and Voo Store, but places limits on wholesale orders to avoid saturating suppliers.”

The brand’s first catwalk show was held in Barcelona in March 2022, outside the city’s Museum of Contemporary Art, in collaboration with artist Carlota Guerrero on the creative direction. That year, Paloma Wool unveiled a new design direction, focusing on subtle patterns and elevated silhouettes. This shift was evident in the autumn/winter 2022 collection, which showcased grunge and minimalist influences. For Spring 2023, Paloma Wool took its runway show to Paris Fashion Week, and its immersive performance made headlines. The brand’s global presence continued to grow, with the opening of stores in Barcelona and New York in 2025. These flagships serve as hubs for the brand’s community, offering immersive experiences that combine fashion with art and culture.

VISION

Paloma Lanna’s vision for Paloma Wool was to create a multidisciplinary project that transcended traditional fashion boundaries. She envisioned a platform where clothing, art, and photography intersected, allowing for creative expression and collaboration Central to this vision was the idea of “the act of getting dressed” as a form of personal and artistic expression. Lanna sought to design pieces that resonated with individuals on a deeper level, moving beyond mere trends to offer timeless garments that tell a story. Further, Lanna aimed to build a brand that was both independent and sustainable. By prioritising local production and ethical practices, Paloma Wool endeavoured to set a new standard in the fashion industry, proving that creativity and responsibility could coexist harmoniously.

MISSION STATEMENT

Paloma Wool is dedicated to creating garments that are not only aesthetically pleasing but also meaningful. The brand strives to produce pieces that encourage self-expression and resonate with individuals, fostering a deeper connection between the wearer and the garment. Committed to sustainability, Paloma Wool focuses on local production, ethical practices, and limited manufacturing. By collaborating with artists and artisans, the brand ensures that each piece is crafted with care and consideration, minimising its environmental footprint. Through its innovative designs and artistic collaborations, Paloma Wool aims to challenge conventional fashion norms, offering an alternative that values creativity, individuality, and responsibility.

KEY TEAM

• Paloma Lanna – Founder & Creative Director

• Pablo Feu – CEO & Co-Founder

• Tana Latorre – Co-Founder & Creative Collaborator

PRODUCTS AND SERVICES

Paloma Wool offers a diverse range of products, including women’s and men’s apparel, accessories, and footwear. The brand is renowned for its distinctive silhouettes, such as the Archive pants—a straight-leg style with a mini skirt layered at the hip—and its innovative knitwear collections. In addition to ready-to-wear collections, Paloma Wool frequently collaborates with artists and designers to produce limited-edition items, such as jewellery and homeware, further expanding its creative offerings. The brand also provides immersive retail experiences through its flagship stores, which feature thoughtfully designed interiors and serve as venues for art exhibitions and cultural events, reflecting Paloma Wool’s commitment to blending fashion with art and community engagement.

AWARDS AND RECOGNITION

Paloma Wool has garnered significant recognition within the fashion industry for its innovative approach and commitment to sustainability. The brand’s unique aesthetic and ethical practices have earned it a dedicated global following and numerous accolades. In 2023, Paloma Wool was celebrated for its artistic collaborations and contributions to the fashion community. The brand’s collaborations with artists and designers have been highlighted in various fashion publications and exhibitions, showcasing its role in merging fashion with art. Paloma Wool’s commitment to sustainability and local production has also been recognised by industry leaders and organisations. The brand continues to set a benchmark for ethical practices in fashion, influencing peers and inspiring consumers to consider the impact of their purchasing decisions.