The Pakistan Fashion Design Council was established in September 2006 with its head office in Lahore. A non-profit organization, the council acts as a mouthpiece for the Pakistan fashion industry, representing and promoting Pakistani designers at all levels, both domestically and internationally.
The Pakistan Fashion Design Council was established in September 2006 with its head office in Lahore. A non-profit organization, it was conceived to help facilitate Pakistani designers. To this end, the council represents and promotes Pakistani designers at all levels, both domestically and internationally. Since February 2010, the council has established regular fashion weeks and bridal weeks, in addition to couture weekends, endeavouring to place Pakistan on the international fashion week map. The success of these fashion weeks helped to pave the way for Pakistan to be represented at the Federation Françoise du Prêt a Porter Feminin in Paris in September 2011. The World Fashion Organization and World Fashion Week have signed an MOU with the Pakistan Fashion Design Council to empower the council as their official representative in Pakistan. The council has mastered retail by relocating to a bigger flagship multi-brand outlet in Lahore where app. forty fashion designers are stocking.
In continuation of its commitment to drive, elevate and innovate within the business of fashion, The Pakistan Fashion Design Council introduced PFDC Fashion Active, a first of its kind specialised and dedicated space for fashion showcases, trunks shows and exhibitions all year round. Spread across 1,968 square feet in Mall One in Lahore’s coveted retail district on the Main Boulevard, The PFDC Fashion Active is open to all lifestyle brands. “At The Fashion Active, we also commit to nurturing upcoming designers and giving a platform to other industries of synergy with fashion; including choreography, styling, photography, developing these industries and services by involving burgeoning talent for our shows, and working closely with them to introduce the best of their work to the Fashion and Design Industry,” states the official website.
The council’s objectives envisage and encapsulate CSR as an important function of the organization, and to this end, it has initiated a project to fund two High Schools for girls .
To help facilitate the Pakistan fashion industry and crafts sector.
To place Pakistani designers on the global fashion map and to be involved in the revival of the crafts sector.
Sheer Saigon is Chairman and Saad Ali is CEO of Pakistan Fashion Design Council
Other than conducting fashion and bridal weeks, and couture weekends, the Pakistan Fashion Design Council is involved in the revival of the crafts sector in collaboration with Aik Hunar Aik Nagar; this is of significance since ninety per cent of the hand embroideries of the South Asian subcontinent originates from Pakistan. To this end, the council is merging traditional embroideries with contemporary design and styling to create a truly unique product for worldwide export. The council’s objectives also encapsulate CSR and it has initiated a project to fund two High Schools for girls.