Neutrogena, an American brand of skin care, hair care and cosmetics owned by Johnson and Johnson, has its origin in a transparent bar of mild soap that earned recommendations from dermatologists and the medical profession.
In 1930, Emanuel Stolaroff started a modest specialty cosmetic company named Natone. Initially, Natone was a supplier to beauty salons and by the Forties began manufacturing and distributing cosmetics for the retail market. Stolaroff met Belgian chemist Edmond Fromont in 1954, and admired a mild, clear soap developed by him. It rinsed quickly and easily from the skin, with no residue. A few minutes after washing with this soap, skin returned to its normal pH! Stolaroff immediately acquired the rights to distribute his patented formula in the US.
During this time, Lloyd Cotsen entered the Stolaroff family after marrying his daughter Joanne. In 1962, the company name was officially named Neutrogena Corporation and Cotsen became president in 1967. The company listed on the NASDAQ in 1973 with an estimated market value of reported $1.2 million. At the helm, Cotsen made key decisions that influenced the future of the company—to promote the benefits of Neutrogena soap to the medical profession. As the brand slowly gained acceptance by the medical profession, emphasis was on marketing the soap through dermatologists and luxury hotels and creating a line of safe, mild, quality skincare. In 1973, the company went public and by 1980, entered the scalp care and haircare market with the launch of ‘Neutrogena Healthy Scalp’.
In 1982, profits reportedly reached US$3 million and Cotsen was named the CEO. The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson and Johnson in 1994. As a part of the Johnson and Johnson empire, the dermatologist-recommended skincare brand preserved the “Neutrogena way” while drawing on the International network of Johnson and Johnson Family of Consumer Companies. In no time, it entered newer markets including India, South Africa and China and continues to be a formidable player in the beauty business.
That said, Neutrogena is committed to sustainability. “We strive to avoid unnecessary and harsh ingredients and we prioritise ingredients that are not only safe for your skin, but also safe for the planet, throughout the lifecycle of our products. We are committed to ingredient transparency so you can make informed decisions for your skin health,” is the brand message on its official website. “Starting in 2022, Neutrogena is launching new packaging made with thirty per cent post consumer recycled plastic as part of our New Skin Balancing collection. We are also launching our first hundred per cent plant-based fiber, home-compostable cleansing wipe as part of the line as well. But, this is just the beginning. We are committed to increasing the percentage of PCR used in our packaging over the next few years. Our dedicated team is also working on innovations that will bring to market alternatives that reduce unnecessary plastic waste and carbon emissions. Be on the lookout for refills and single-dose products soon.”
To break down the barriers that stand between you and your best skin.
For people with skin. By people with skin.
Skincare, hair care, make up and sunscreen.
Jim Colleran, President