Sustainable and fair trade certified denim brand based in The Netherlands.
Summary MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands, developed according to the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, […]
MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands, developed according to the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or up-cycling purposes, or keep them. MUD jeans is mindful of the water needed to produce jeans and declare to produce 60 percent less water then other brands. Their jeans production is also carbon neutral.
The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. From May 2016 to August 2018, MUD Jeans was headquartered in Almere, The Netherlands. In September 2018, the “MUDquarters” relocated to Laren, Netherlands at the Groene Afslag.
