Molly Goddard

Fun and fabulous

Summary

Since launching her eponymous label in 2014, London-based fashion designer Molly Goddard has dressed celebrities ranging from Rihanna to Agyness Deyn. She is also one of the five nominees in the running for ‘Independent British Brand’ at British Fashion Council’s The Fashion Awards.

History

Molly Goddard grew up in Ladbroke Grove, London and trained at Central Saint Martins, inspired by the work of iconic designers John Galliano and Alexander McQueen. In 2005, she took a GCSE in textiles and, after work experience at Giles Deacon’s studio, she got admitted at London art college. While BA in Fashion Design went well and she was selected to do a work placement at John Galliano in Paris and interned at Meadham Kirchhoff, her formal design history is right out of a fashion fairytale. Her eponymous fashion brand came into being “accidentally” in 2015 when she threw a fashion party for friends with designs that were an instant hit and she began taking orders right then…

Working in the divide between between maximalism and constraint, the fashion designer’s work with transparency, fabric manipulation, and volume is admirable and her exploration of textile art such as hand-smocking and shirring has won her a number of awards. Since its inception in 2014, the label has developed considerably, creating womenswear using tulle, taffeta, organdy and silk, and of late, diversifying her fashion brand to include menswear and accessories. In 2020, Goddard released a line of bridal wear. Per British Vogue, ‘”It’s a big undertaking making someone’s wedding dress,” says Goddard over the phone from her east London studio, an old umbrella factory that was once Wolfgang Tillmans’s UK base. “By creating 12 designs with slight room for customisation, it’s a straightforward way of doing bridalwear that’s more feasible for us and for our customers.”‘

The success of her label in the United States has been attributed to pop icon Rihanna wearing her designs on red carpets since 2016, and celebrity muses like model Edie Campbell who walked for Goddard in Spring/Summer 2018. Per The Cut, ‘Molly Goddard is a tulle-whisperer — maybe the tulle whisperer. The London-based designer, 31, has made the fabric her signature, wrapping her muses and models (as often as not, her friends) in layers upon layers of the stuff, nearly 300 feet of it for the largest and most fantastic. What in lesser hands could feel cloying or caricatural is in Goddard’s pretty and even punk — one reason her dresses have been taken up by everyone from Rihanna to Killing Eve’s murderous Villanelle.’

In 2019, Molly Goddard was one of the designers hired by the Metropolitan Museum of Art to create merchandise for the Met Gala and the museum’s own ‘Camp’-themed exhibit. Molly Goddard has also won prolific awards, including the British Emerging Talent Award at the 2016 Fashion Awards, Breakthrough Designer at the Harper’s Bazaar 2017 Women of the Year Awards, and the 2018 BFC/Vogue Designer Fashion Fund. In 2019, she was awarded a BFC Fashion Trust grant. Today, she has her own outlet at Dover Street Market in London and is represented in the permanent collection of the Metropolitan Museum of Art’s Costume Institute in New York and the Victoria and Albert Museum in London.

As her fashion brand continues to grow and is stocked around the world, at Dover Street Market, Net-a-Porter, Nordstrom, and with other stockists), Goddard has remains fiercely loyal to her small team, including her sister, Alice, and her friend, model Edie Campbell who often creates a sensation on her runways!

Vision and Mission Statement

Her vision is captured by Vogue as ‘a rebellious spirit that is as feminist as it is feminine.’

Key Team

Fashion designer Molly Goddard helms her eponymous fashion brand.

Products and Services

Womenswear, menswear, bridal wear and accessories.

Awards and Recognition

Molly Goddard has won prolific awards, including the British Emerging Talent Award at the 2016 Fashion Awards, Breakthrough Designer at the Harper’s Bazaar 2017 Women of the Year Awards, and the 2018 BFC/Vogue Designer Fashion Fund. In 2019, she was awarded a BFC Fashion Trust grant. She is also represented in the permanent collection of the Metropolitan Museum of Art’s Costume Institute in New York and the Victoria and Albert Museum in London.

References