Mirror Palais

SUMMARY

Mirror Palais is a contemporary fashion label founded by designer Marcelo Gaia in 2019, after working for almost a decade as a stylist, with the mission to create dreamy, nostalgic pieces for the confident women who influence him. He celebrates the divine, feminine form by designing stunning garments for all sizes and shapes. Pulling inspiration from his mother’s closet, his religion, his family in Brazil or even Sailor Moon, there’s something for every occasion. Mirror Palais is worn by celebrities and the everyday IT girl alike.

As a small business with a goal of being environmentally conscious, many items are made from vintage fabrics leading to limited launches and made-to-order exclusives. Every garment is designed in New York with the intention of bringing fair wages, waste reduction and craftsmanship to the forefront of the fashion conversation. Although Mirror Palais continues to grow, it is still a small New York-based team trying to share their vision their love letter to women.

HISTORY

Mirror Palais was founded in 2018 by Marcelo Gaia, a former stylist and creative director with a passion for reinvigorating classic silhouettes with a contemporary twist. Gaia’s experience in the fashion industry informed his vision to create a brand that effortlessly combined the aesthetics of vintage fashion with modern sensibilities. Inspired by the glamour and allure of the 1990s, Mirror Palais quickly became known for its distinctive approach to modern femininity, with its garments regularly being lauded for their versatility and artistic quality.

Mirror Palais

In the early years, Mirror Palais focused on small, hand-crafted collections that emphasized high-quality materials and timeless design. Each piece was meticulously designed with a careful balance of elegance and boldness, appealing to those who appreciated a nod to retro chic with a forward-thinking outlook. Gaia’s background as a stylist and his understanding of high-fashion trends allowed him to create collections that captured the cultural zeitgeist while offering a personal and distinct vision.

As the fashion brand gained momentum, Mirror Palais began collaborating with well-known figures in the fashion and entertainment industry. The collaborations helped cement its place in the fashion world, allowing Mirror Palais to extend its reach to a broader audience. The label’s collaborations have spanned a range of creative partnerships, from working with influencers to teaming up with other designers on special capsule collections. These collaborations have been met with immense success, helping the brand expand its presence within both the luxury fashion market and street style circles.

One of the defining moments in Mirror Palais’ rise came with its famous Spring/Summer 2020 collection, which showcased the brand’s unique take on body-conscious silhouettes, featuring body-skimming dresses and corset details that drew direct inspiration from 90s fashion icons. The collection became a fan favourite and made waves on social media, with many celebrities and influencers wearing its pieces. This success highlighted the label’s ability to combine nostalgia with innovation.

In 2021, Mirror Palais made its mark in the fashion industry by being included in the Fashion Week circuit, showcasing its collections at events in New York and Paris. The brand’s ability to capture the attention of both the media and the public highlighted the increasing recognition of its influence in shaping modern trends. Additionally, Mirror Palais’ street-style appeal has been amplified by celebrities and influencers.

In recent years, the brand has expanded its reach through acquisitions and ventures into new markets, with its pieces now available in a wider range of luxury department stores and online platforms. Mirror Palais has also capitalized on its celebrity appeal, seeing its designs regularly worn by A-list stars on red carpets and at high-profile events. These key moments have allowed the brand to elevate its status as a luxury label with broad mass-market appeal.

VISION

The vision behind Mirror Palais is rooted in the desire to combine classic, elegant designs with modern sensibilities, offering a brand that feels both nostalgic and fresh. Marcelo Gaia, the founder, wanted to create a fashion label that empowered women to embrace their sensuality and confidence, without compromising on sophistication. His goal was to design clothing that would transcend trends, focusing instead on creating timeless pieces that would resonate for years to come. Gaia’s vision also involved fostering inclusivity within the brand. From the very beginning, Mirror Palais sought to create pieces that could appeal to women of all shapes and sizes. This inclusive approach has been an integral part of the brand’s ethos and remains a key pillar of its long-term vision.

MISSION STATEMENT

Mirror Palais’ mission is to redefine contemporary fashion by merging the elegance of past eras with the vibrancy of the modern world. The brand is committed to producing high-quality garments that speak to both the current cultural moment and timeless style. The brand strives to challenge traditional fashion norms, focusing on individuality and empowerment through its designs. Every collection reflects a commitment to celebrating femininity, with an emphasis on versatile and functional clothing that can be worn across various occasions. Mirror Palais also seeks to push boundaries in terms of sustainability and ethical production practices. As the fashion industry faces increasing scrutiny over its environmental impact, the brand is dedicated to exploring more sustainable methods in both its sourcing of materials and its production processes.

EXECUTIVE BOARD

• Marcelo Gaia – Founder and Creative Director

PRODUCTS AND SERVICES

Mirror Palais offers a range of high-fashion garments that are known for their distinctive and nostalgic aesthetic. Its product line includes dresses, skirts, tops, and outerwear, each piece carefully designed to offer a winning combination of sophistication and contemporary edge. The brand’s attention to detail is evident in the luxurious fabrics, intricate embroidery, and expertly crafted silhouettes that define its collections.

The body-conscious dresses, corsets, and tailored suits take inspiration from 90s fashion icons. Mirror Palais is celebrated for its ability to create garments that can easily transition from casual wear to elegant evening attire. The versatility of its pieces is one of the reasons it has become a favourite among celebrities and influencers. In addition to its ready-to-wear, Mirror Palais also offers custom designs for those seeking more personalized creations. The focus on high-quality, artisanal craftsmanship ensures that each product is a work of art and a timeless addition to any wardrobe.

AWARDS AND RECOGNITION

 The brand’s founder, Marcelo Gaia, has been praised for his innovative approach to design, blending nostalgia with modernity in a way that resonates with both critics and consumers. The brand’s success at Fashion Weeks in New York and Paris has earned it a prominent place in global fashion. Mirror Palais has been regularly featured in leading fashion publications, and its designs are frequently worn by celebrities on the red carpet. Mirror Palais has also been recognized for its commitment to inclusivity and sustainability. Its focus on creating garments for women of all body types, as well as its efforts to incorporate ethical practices in its production processes, have earned the brand praise from both consumers and fashion industry leaders.