Lululemons

Summary

Founded in Vancouver in 1998, Lululemon Athletica is a technical athletic apparel company for yoga, running, training and most other athletic pursuits.

History

Founded in 1998 by Chip Wilson in Vancouver, British Columbia, Lululemon’s initial public offering in July 2007 raised reported $327.6 million. Christine Day, former co-president of Starbucks, became CEO in 2008. In 2013, the company made its third successive listing on Fortune’s Fastest-Growing Companies. That year, Chip Wilson announced his resignation as Chairman and revealed that Laurent Potdevin would be CEO.

In 2012, Lululemon filed a lawsuit against Calvin Klein and G-III Apparel Group for infringement of its design patents for yoga pants. The case was settled out of court. In 2014, Lululemon opened its first store in Europe, a flagship in Covent Garden, London. The following year, Wilson announced he was resigning from the board and would be replaced by Michael Casey. In 2018, CEO Laurent Potdevin resigned due to misconduct.

The following year, Lululemon announced an investment in Mirror, a fitness startup that sells an interactive mirror with a camera and speakers for home workouts. The companies planned to create content for the device, beginning with meditation classes. In June 2020, Lululemon announced a $500 million deal to purchase Mirror, inspired by an increasing trend of people focusing on virtual workouts at home instead of a gym, due to the pandemic.

Vision

To create more than a place where people could get gear to sweat in,

Mission Statement 

To elevate the world from mediocrity to greatness.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.