HeyGen

Summary

HeyGen turns text or images into stunning, customised videos with its AI video generator and personalizes content with AI avatars, video translation, and flexible customization tools to create pro-level videos on demand.

History

HeyGen began with a straightforward concept—simplifying AI video creation. Today, it is revolutionizing storytelling through their AI video generation tools, enabling anyone to craft high-quality AI-generated videos effortlessly. Per the website: “We live in a video-first world. Every day, over 1 billion hours of videos are enjoyed on YouTube, and the average person consumes 17 hours of video each week. Consequently, any business aiming to engage customers must utilize AI videos. However, creating these videos often requires cameras, actors, locations, and extensive editing software. This can lead to finished videos costing $1,000 per minute or more. And then AI came along.

People are drawn to video content, but many dislike being in front of the camera. This is a key insight that founder Joshua Xu discovered during his role as an engineer at Snap, where he developed features for Snapchat Ads and the AI camera. Thanks to AI video generation, anyone can now express their storytelling potential involving AI in storytelling. Removing the need for a physical camera opens up new possibilities for creativity and freedom in video creation. This is how HeyGen was born.”

With HeyGen, businesses can easily draft a script and generate their AI video. No need for a camera, no budget constraints, and no stress involved. We have supported over 45,000 companies and countless individuals in creating, localizing, and personalising AI videos at scale — and it is just getting started. As it sets the standard for the ethical use of AI video generation tools, the team is excited to lead the way towards more immersive AI experiences.

Vision

HeyGen’s founder, Joshua Xu, envisioned a world where anyone—regardless of technical skill or production budget—could bring their stories to life through video. Drawing from his experience as an engineer at Snap, where he worked on Snapchat Ads and AI camera features, Xu recognized a key barrier: people are eager to create video content but often hesitant to appear on camera or navigate complex production tools. This insight led him to create HeyGen, a platform that removes these obstacles by harnessing AI to democratize video creation. His vision centers on making storytelling more accessible, empowering individuals and businesses to communicate visually, creatively, and confidently—without the need for cameras, studios, or large budgets.

Mission Statement

At HeyGen, the mission revolves around empowering individuals through accessible AI video generation. The team believes that everyone should be able to express their creativity without the need for advanced equipment or unlimited resources to bring their ideas to life.

Products And Services

HeyGen offers a powerful suite of AI-driven tools designed to transform the way individuals and businesses create video content. At the core of its platform is the AI video generator, which allows users to turn written scripts or uploaded images into professional-quality videos in minutes—no camera or editing skills required. Central to this offering are realistic AI avatars, which can be customized to present content in various languages, accents, and tones. This makes it an ideal solution for marketing, training, education, internal communications, and customer engagement. With features such as video translation, voice cloning, and lip-syncing, HeyGen ensures a natural and immersive viewer experience that resonates globally.

In addition to its core video generation capabilities, HeyGen provides a range of customization tools tailored for scalability and brand alignment. Users can select from hundreds of avatar styles, voice options, and background settings to create videos that match their specific tone and audience. Its cloud-based platform supports real-time collaboration and seamless integration with business workflows, enabling teams to quickly produce multilingual and culturally localized content. Whether for startups looking to scale their video marketing or enterprises standardizing global communications, HeyGen’s flexible, user-friendly interface makes it easy to produce engaging video content at a fraction of traditional production costs.