GQ is an international monthly men’s magazine based in New York City. The magazine focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, sports, technology, and books are also common.
It was founded in 1931 and now it is part of the Condé Nast Inc. mass media holding.
GQ, formerly (1931–57) Apparel Arts and (1958–83) Gentlemen’s Quarterly, men’s fashion magazine that was started as a trade publication in New York City in 1931 and became available to the general public in 1957.
Apparel Arts was marketed to men’s clothing wholesalers and retailers, providing them with fashion information and helping them make recommendations to male customers. The publishers of Apparel Arts started Esquire, a publically distributed men’s magazine, in 1933. In 1957 it was transformed into a quarterly fashion supplement for Esquire subscribers. It resumed separate publication under the single title Gentlemen’s Quarterly in 1958. The special-interest fashion magazine was sold to Condé Nast Publications in 1983, and its name was shortened to GQ. Art Cooper, GQ’s editor-in-chief, expanded the magazine’s focus beyond fashion, making it a general men’s magazine. The newly defined publication came into direct competition with Esquire, and GQ outsold its competitor for the first time in 1993.
With the new Editor-in-Chief, Jim Nelson (2003–2019), GQ was revamped again in 2003 to compete with the British “lad” magazines FHM and Maxim. Marketed to a younger readership (ages 18 to 30), the magazine began following trends in pop culture more closely and including shorter news articles in addition to its traditional in-depth essays and profiles.
The magazine reported an average U.S. paid circulation of 824,334 issues per month in 2006, of which 609,238 were subscriptions. 73% of the readership are men, and 63% are single. 65% of readers had an annual income of $50,000 or greater; and 46% had an income greater than $75,000.
British GQ had an average circulation of 114,867, made up of 102,694 print edition sales and 12,173 digital edition sales, from July to December 2013, and during the period of July–December, 2018 on ABC statistics, it was recorded to be 110,063.