Felix Bendish

Summary

Felix Bendish apparel and accessories are painstakingly handmade and hand embroidered from the designer’s atelier in Mumbai. The product portfolio ranges from one-of-a- kind quirky accessories- classic weddings gowns and trousseau- evening wear and cocktail dresses. The brand is popular for its unique prints enhanced with couture handwork.

History

Mumbai-based fashion designer Felix Bendish has been designing bespoke ensembles embellished with couture embroideries for a rarified clientele and his fashion accessories have the same level of craftsmanship through the use of quirky designs and hand embroidery. With a focus on handcrafted details.. the designer aims to give the fashion- conscious a new perspective by seamlessly blending traditional textile techniques with modern digital printing.

Per Fashion Scout: “Felix Bendish is known for creating illusions on clothing and accessories through the use of intricate embroideries, and is captivated by the art of creating mesmerising designs. The designer has a fondness for using luxurious fabrics like chamois silk, twills, velvet and georgette in their collections which allows for the clothing and accessories to fall gracefully and enhance the printed designs and embroideries.”

Felix Bendish fashion accessories are great for making a bold statement. “As a brand we specialise in hand crafted accessories like neckpieces, brooches, belts and earrings all beautifully crafted in hand embroideries and nickel free metal. Our design sensibilities would be quirky and creative fashion,” he tells Not Just A Label.

How did he diversify from accessories to complete collections of handcrafted couture? He tells Explosive Fashion: “My signature style is intricate hand embroideries which I have always applied in accessories. Over the years, though, there has been an increasing client demand for hand embroidered apparel. This inspired me to take the leap of faith and I diversified from accessories to fashion design. My process is personal. I first create an embroidery concept and then transform it into a digital print. Because I love working on Illusions. That is the USP of my label.”

Currently he is making headlines at London Fashion Week. “London is very bold and experimental in high street fashion. I see all genders wearing and enjoying fashion that we may never dream of wearing here in India. Londoners love breaking boundaries and creating their own unique styles. London celebrates fashion,” he tells Explosive Fashion and continues on his expansion plans. “We are now getting an opportunity to showcase our products to stores in the UK and Europe. We also have enquiries coming in from Japan. Challenges are there as I need to work on finances and logistics to avail of these opportunities.”

Vision

Felix Bendish’s vision as a designer is rooted in a deep commitment to innovation and craftsmanship. His design philosophy revolves around pushing boundaries, experimenting with new ideas, and constantly evolving his work to stay ahead of trends. He believes that as a fashion designer, his role is to introduce something fresh each season, whether it’s new textures in fabric, inventive embroidery techniques, or playful interpretations of seasonal colours. This drive for novelty is evident in his creations, which seamlessly blend traditional textile techniques with modern digital prints, offering a unique perspective on fashion that appeals to both the fashion-forward and the discerning clientele.

Felix has always sought to transform fashion into a form of art, using intricate hand embroidery and digital prints to create illusions on clothing and accessories. His designs reflect a dedication to craftsmanship, with a focus on luxury materials like silk, velvet, and georgette, which complement his detailed embroideries. Felix’s vision also extends beyond his Indian roots, as he embraces global platforms like London Fashion Week and plans to expand his presence in markets like Europe and Japan. He envisions a future where his creations redefine couture, breaking boundaries and celebrating individual expression.

Mission Statement

Felix Bendish’s mission is to create timeless, bespoke fashion that blends traditional craftsmanship with modern innovation. By focusing on intricate hand embroidery, luxurious fabrics, and unique digital prints, the brand aims to offer exclusive collections that celebrate individuality and creativity. Felix is dedicated to pushing the boundaries of fashion, designing pieces that not only reflect artistic expression but also resonate with a diverse, fashion-conscious audience. His mission extends to making every piece an embodiment of luxury, craftsmanship, and originality, while expanding the brand’s global reach and promoting sustainability in design practices.

Products and Services

Felix Bendish retails one-of-a- kind quirky fashion accessories- classic weddings gowns and trousseau- evening wear and cocktail dresses. On his return from London Fashion Week Felix Bendish showcased his Spring Summer 2017 line for his Indian clientele and fashion buyers and media at India Fashion Week. Per Explosive Fashion: ‘Titled ’Forbidden Fruit’, Felix opened with an edgy line of handcrafted nickel-free metal accessories for both men and women — intricately embellished with fabric embroideries. Right from statement hair accessories to layered neckpieces, disc earrings and embroidered belts… the collection received hearty applause throughout.’

For Spring Summer 2020, another memorable collection, Felix showcased a memorable collection at India Fashion Week after he had made the leap of faith by diversifying into haute couture and luxury pret. ‘Felix Bendish has been designing bespoke ensembles embellished with couture embroideries for a rarified clientele, and his accessories have the same level of craftsmanship…’ per Explosive Fashion. ‘Personally, I loved the purple evening gown with a tie-dye stole, worn by Sonia Barbry, Consul General of France in Bombay; the deep pink one-shoulder draped gown worn by Cheryl Misquitta; and the edgy menswear.’ Felix Bendish continues to showcase in India and overseas.

Awards and Recognition

Felix Bendish is recognised in the fashion industry for his ability to merge traditional craftsmanship with contemporary design. He is best known for his intricately handcrafted accessories, including neckpieces, brooches, and belts, which showcase his signature use of detailed hand embroidery and nickel-free metals. His design philosophy combines playful, quirky elements with couture techniques, creating unique, eye-catching pieces. Bendish is also recognized for his ability to integrate modern digital printing with traditional textile techniques, creating garments and accessories that feature illusionary designs. His work, which spans both menswear and womenswear, has garnered international attention, notably at London Fashion Week, where he has impressed audiences with his bold and experimental collections.

References

• Official website
• Brand history
• Spotlight Retro Pop Lifestyle
• LFW: The Future Collective with Fashion Scout Fashion United
• Felix Bendish SS2017 Explosive Fashion
• Felix Bendish SS2020 Explosive Fashion
• Felix Bendish Instagram
• Felix Bendish World Art Community
• Felix Bendish Not Just A Label
• Felix Bendish FashionFad
• In conversation Explosive Fashion
• Campus Princess finalists with international fashion designer Felix Bendish Femina
• Felix Bendish at Amazon India Fashion Week SS2017 Vogue